Location:
Indianapolis, IN
The Mission:
Money is the #1 stressor for American workers—and we’re on a mission to create financial stability and confidence for all. YML is a financial wellness benefit that pairs AI-powered software with empathetic human coaching to increase financial stability and confidence in thousands of households—from teachers to nurses and everyone in between. With YML, employees get help with everyday money challenges, and employers see gains in team wellness, retention, and engagement.
The Role:
We’re looking for a humble, hungry, and people-smart Product Marketing Manager to help us level up our sales and marketing efforts. We’re a fast-paced startup, and you’ll be expected to operate cross-functionally with high autonomy and excellence. You will report to and be well supported by our VP of Marketing and will work closely with our small marketing team of 4.
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ou’ll be responsible to lead:
- Product positioning and messaging: Ensure we have distinct positioning, value propositions, and messaging that resonate with each of our buyer personas
- Product launches: Bring new features and releases to market with launch plans that capture the attention of our buyers and get adopted by end users.
- Competitive intelligence: Stay in the know about the competitive landscape and train the rest of the GTM team to understand how to position ourselves
- Sales enablement: Develop internal and external content so the sales team is prepared for every possible question buyers throw their way
- Product-related web and content creation: Create content like landing pages, product overviews, blog posts, demo videos, and webinars so our product stands out and resonates with our buyers.
- End-user engagement: You’ll partner with CS and Product on end-user messaging (email, in-product chat, text, printed materials) that drives product engagement.
- Cross-functional partnerships: Be the glue that builds strong working relationships across Product, Engineering, Customer Success, and Sales
Key Qualifications
The qualifications below are preferred but not required. We are open to hiring the right person regardless of background, education, or experience:
- 2-7 years of marketing experience, with at least one role doing product marketing
- You ask good questions and seek to deeply understand our customers, our users, our market, and your teammates.
- You have an uncanny writing ability—you can summarize complex ideas, tell a compelling story, and write punchy copy.
- You aren’t afraid to get your hands dirty building landing pages, emails, decks, or PDFs yourself.
- You have a high velocity. This isn’t just a strategy role—you’ll ship regularly to our team and the market.
- You’re comfortable on a small team where we wear many hats, are low-ego, and do what it takes to hit pipeline and revenue targets.
- Experience in B2B tech, HR, employee benefits, or fintech is valuable.
- Comfort working in a hybrid work environment (we use Slack as our primary communication tool). Passionate team player willing to contribute to an empathetic and ambitious team culture.
Our Company Values:
- Lead with empathy
- Support the team
- Embrace growth
- Take care of yourself
Benefits:
- Medical Insurance
- Health Savings Account (HSA) and Employer HSA Contribution
- Dental and Vision Insurance
- Hybrid Office Model
- 20 Days of Paid Time Off annually
- Unlimited Paid Mental and Physical Wellness Days
- Volunteer Time Off
- Paid Maternity, Paternity, and Adoption Leave
- 10 Paid Holidays and 2 “Flex” Holidays
- Employer Paid Life Insurance
- 401K and Company Match
- Dependent Care Flexible Spending Account (DCFSA)
- Company Equity Options
- Voted a “Best Place to Work in Indiana” 2023, 2024
