Who We Are
Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market.
Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative.
We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…We aim to support modern parents in creative ways and know that influencers are a key moment in a parent-to-be's research journey. We’ve seen great success in working with influencers and content creators, and we are looking to drive even more impact to the business from this channel.
What You’d Be Doing
As the Influencer Marketing Contractor, your job would be to support the growth of our influencer marketing channel across Instagram, TikTok and YouTube. You will collaborate closely with our Sr. Manager of Influencer Marketing to manage influencer campaigns from end-to-end and monitor campaign performance to ensure optimal results. This part-time role would be billed hourly, with an estimated commitment of 15-20 hours per week.Our Senior Marketing Manager would provide our overarching influencer strategy that you would help us execute against.
More specifically, you would:
- Aid in the the end-to-end paid influencer marketing process, including:
- Managing inbound collaboration and partnership requests across multiple forms and platforms
- Assisting with day-to-day campaign management including: creating contracts, ordering and onboarding influencers, tracking product, creating promo codes, creating tracking links and moving influencers through the workflow
- Vetting prospective paid influencer partnerships
- Ensuring influencer deliverables are met by assisting in influencer tracking
- Assist in building out a more robust affiliate program for our influencer partners, including;
- Setting-up and managing the day-to-day inbound requests and workflows
- Aid in product ordering, answering questions and sharing product briefs
- Liaise with manager on program progress providing suggestions for optimizations to the program
- Expand program to TikTok Shop creators
- Look for and share social opportunities and brainstorm creative new ideas and angles
- Relationship build with our influencer partners, including sending gifts for key moments in time (birthday, birth of child, etc.)
- Monitor competitor activity and flag unique activations in the influencer space
- Stay up to date on current social media trends and emerging platforms for testing
- Collaborate with Paid Social Manager to support influencer content for whitelisting ad campaigns
- Potential additional responsibilities include owning future influencer relationships and negotiating rates
What We’ll Be Looking For
- A proven influencer marketer who has previous experience within the influencer marketing space (3+ years).
- Social media savvy. Well-versed on Instagram, YouTube and TikTok with an intuitive sense for what works and how things sell well through each platform
- Someone who is both a creative thinker (we love new ideas), and data-driven (understands how/when to adjust your approach based on results)
- Strong communication skills- this job is all about communication
- Eager to learn
- Hyper-organized with strong attention to detail
- Creative and resourceful - feels comfortable bringing new influencer campaign ideas to the table
- Experience with Google Suite and past knowledge of an influencer management platform (such as Aspire, GRIN, CreatorIQ etc.)
- Available for set hours that overlap with PST for 15-20 cumulative hours a week
Nice to Haves
- You think parenthood is really inspiring to work on and you have deep empathy for parents-to-be
- Experience with TikTok Shop
- Previous experience in influencer marketing for a DTC brand
- You currently own a Mockingbird Stroller or something similar
Why We Think You’ll Like It Here
- We’re a certified Great Place to Work, a Fortune Best Workplace in New York, and a Fortune Best Small Workplace in the US! Through an anonymous, third-party survey, 100% of our employees said Mockingbird is a great place to work.
- We’re a fully remote company which means you get to work where you want (within the United States) during the hours that make the most sense for you and your family. We deeply value and encourage work/life balance.
- You’ll be empowered to truly make an impact on our business and on Mockingbird families. We’ve fostered a culture that promotes healthy debate and prioritization of the best ideas, rather than hierarchy and ego. If solving problems with a group of bright individuals is what gets you out of bed every day, you’ll love it here.
