About Nanit:
The team behind Nanit are experts in those first precious moments of your baby’s life. The company provides products and services that help parents stay informed on their baby’s health, safety and well-being through smarter and better use of technology. In 2016, the Nanit baby monitor revolutionized the industry with computer vision and machine learning capabilities that helped parents help their babies sleep better. Now, the company has become the leader in the connected nursery space, with an incredible customer base of highly-engaged new parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role:
We're seeking an experienced Growth Marketing Manager to join our team. The ideal candidate will be responsible for leading a range of performance media channels for Nanit. This role will help drive the strategic framework to grow customer acquisition efforts. We’re looking for a strategic thinker with expertise in performance marketing channels. You have a data-driven mindset and a proven-track record delivering measurable results. You will work closely with cross-functional teams to ensure our acquisition efforts align with greater business goals.
As part of a small, dynamic team, you'll have the opportunity to test innovative ideas and drive incremental impact for Nanit.
What you will be doing:
- Develop and implement acquisition strategies across paid media platforms including Google, Meta, TikTok and Amazon, measuring effectiveness through incrementality testing and experimentation
- Partner closely with external media agencies and partners to continuously monitor and analyze campaign performance, regularly making data-driven decisions to optimize for KPIs
- Oversee and manage a performance media budget, ensuring efficient allocation of resources across channels to maximize ROI
- Lead creative content strategy and testing roadmap, working closely with creative & social teams to ensure alignment on brand positioning, messaging and user journey optimization
- Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement
- Research and identify new opportunities to drive Nanit’s acquisition efforts efficiently and sustainably.
What we are looking for:
- 5+ years experience in performance marketing, specifically building multi-channel strategies in Google Ads, Meta, TIkTok or Amazon
- Familiarity with attribution modeling and incrementality measurement approaches a plus
- Proficiency in SQL or creating reports in platforms like Looker or Tableau
- Prior experience managing budgets that directly impact P/L
- A strong sense for brand and details; an eye for creativity that gets results
- Ability to analyze and structure data, turn data into insights, and insights into action
- High level of business acumen with an analytical approach
- Excellent communication skills
- Able to manage multiple deadlines and thrives under pressure in a fast paced environment
- A self-starter that’s excited to join and contribute to a mission driven company
- Bachelor's degree in Marketing, Economics, or equivalent experience
This is a hybrid role that will require prospective candidates to be in our NYC headquarters 3 days per week.
Salary Range: $115,000 - $135,000 base salary, plus bonus, equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your experience and other job-related factors.
