Product Marketing Manager
Remote, United States
Overview:
We seek a Product Marketing Manager to join our team and help position our employee-centric solutions, including Frontline Communications, Legion InstantPay, and Employee Performance and Rewards, and the value they deliver to employees and the business. This role will also be responsible for helping to support our Workforce Management suite. The successful candidate will be responsible for developing and executing product marketing strategies, building content that highlights the unique benefits of our Employee Value solutions, and driving customer adoption. Key Deliverables and Outcomes
Support Pipeline Building
- The Product Marketing Manager will support demand generation and customer communications that drive the adoption of our Employee Value products. Including supporting release communications, webinars, and campaigns to customers and prospects.
- Analyze user data and customer feedback to uncover opportunities for product expansion and enhancements that align with end users' needs.
Build Product Voice in the Market
- Develop and deliver compelling product demonstrations, presentations, and training sessions to showcase the features, benefits, and value of our Employee Value solutions and Legion’s WFM suite of products.
- Create engaging content, including blog posts, videos, case studies, and whitepapers, highlighting our Employee Value Software's benefits and use cases.
- Represent the company at industry conferences, trade shows, and networking events to promote our Employee Value software and generate brand awareness.
Drive Product Adoption
- Build and maintain strong relationships with key customers, serving as a trusted advisor and resource for their WFM and Employee Value needs.
- Collaborate with sales teams to support the sales process, provide product expertise, and assist in creating sales collateral, product decks and other deal support as needed.
- Develop compelling customer stories and value nuggets to provide proof points and examples of the value realized.
Influence Market Perception:
- Stay current with industry trends, competitor offerings, and customer pain points to provide valuable insights and strategic recommendations to internal teams.
- Conduct thorough research and analysis of the competitive landscape to understand competitors' offerings, positioning, and market share to help inform product differentiation and messaging strategies.
- Market Research and Customer Insights: Conduct market research to understand customer needs, pain points, and preferences, including gathering customer insights through surveys, interviews, and feedback to inform product development and marketing strategies.
Cross-Functional Collaboration
Foster strong cross-functional collaboration with product management, engineering, design, marketing, and customer success teams to align on strategies, priorities, and initiatives.
Product Launch: Support planning and executing monthly and quarterly product launches, including developing launch plans, coordinating cross-functional teams, creating launch assets, and driving customer awareness.
- Analyze recent win/loss data for key learnings to inform competitive analysis and sales tools updates and provide quarterly updates to materials.
Skills and qualifications
- Strong written and verbal communication skills
- 2-3 years of product, industry or content marketing experience, preferably in workforce management or employee value software solutions
- Deep understanding of hourly employee and manager personas and their needs
- Ability to be part of and lead cross-functional teams to meet goals and objectives
Preferred Qualifications
- Understanding of the hourly workforce and the challenges businesses, managers and employees face
- A high level of curiosity, a desire to learn, the ability to solve complex problems and make informed decisions.
COMPENSATION & BENEFITS
Salary Range: Base Salary Range $85,000 - $120,000 + Bonus + Stock EquityAt Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills.
Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. Benefits include, but are not limited to:
- $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
- 401k plan
- Discretionary Paid Time Off and Paid Holidays
- Parental Leave
- Equity
- Monthly Wellness Reimbursement
- Monthly Lunch on Legion
ABOUT LEGION
Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to propel this vision. Embrace a culture that's collaborative, fast-paced, and entrepreneurial. With us, you'll grow your skills, work closely with experienced executives, and contribute significantly to our mission.Our award-winning AI-native workforce management platform is intelligent, automated, and employee-centric and has proven to deliver 13x ROI. We help labor-intensive organizations maximize labor efficiency and employee engagement simultaneously.
Legion has earned recognition for its innovation, including spots on the Inc. 5000 list, Forbes’ Next Billion Dollar Startups, and awards for our AI technology. Backed by leading investors such as Norwest Venture Partners, Stripes, First Round Capital, XYZ Ventures, Webb Investment Network, Workday Ventures, and NTT DOCOMO Ventures, we're making real change.If you're ready to make an impact and grow your career, Legion is where you belong. Join us in making hourly work rewarding and fulfilling.
BACKGROUND AND OPPORTUNITY
There are almost 75 million hourly workers in the United States, representing more than half of the entire workforce. Historically, managing hourly employees has been difficult due to high attrition (average of 60%) and high replacement costs (average of $3,200 per employee in retail). The ongoing labor shortage and competition from the gig economy, make it more difficult to attract and retain hourly employees. The top reasons hourly employees leave their jobs are a lack of schedule empowerment, poor communication with employers, and an inability to get paid early.
Gen Z and the millennial workforce demand gig-like flexibility, modern technology, and compelling work options. Legion’s mission is to turn hourly jobs into good jobs, serving the hourly workers who make up the majority of the US workforce. We believe in empowering employees and helping employers be efficient and innovative by enabling intelligent automation powered by Legion’s Workforce Management platform to optimize labor efficiency and enhance the employee experience simultaneously. Legion WFM was built for the cloud with AI at the core and designed to handle the complexity of modern businesses and meet the needs of today’s hourly employees. Our team is comprised of dedicated individuals from all backgrounds and experiences, globally distributed across all time zones.For more information, visit https://legion.co
EQUAL EMPLOYMENT OPPORTUNITY
Legion Technologies is proud to be an equal-opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.
DISABILITY ACCOMMODATION
For individuals with disabilities who need additional assistance at any point in the application and interview process, please email recruiting@legion.coLegion is an equal opportunity employer. All applicants will be considered for employment without attention to race, religion, color, sex, sexual orientation, gender identity, age, national origin, veteran, disability status, or any other basis covered by appropriate law.
How We Determine What We Pay
As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living. For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills.
Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. An employee/candidate with a stronger skill set will receive higher pay.
Job Applicant Privacy Policy
This Job Applicant Privacy Policy (“Policy”) describes how Legion Technologies, Inc. (“Legion”, “we”, “us” and “our”) collects, uses, and discloses “personal information” as defined under California law from and about job applicants who are residents of California.This Policy does not apply to our handling of data gathered about you in your role as a user of our consumer-facing services. When you interact with us as in that role, the Legion Privacy Policy applies.
Types of Personal Information We Handle
We collect, store, and use various types of personal information through the application and recruitment process. We collect such information either directly from you or (where applicable) from another person or entity, such as an employment agency or consultancy, background check provider, or other referral sources. This information includes:Identification and contact information, and related identifiers such as full name, date and place of birth, citizenship and permanent residence, home and business addresses, telephone numbers, email addresses, and such information about your beneficiaries or emergency contacts.Professional or employment-related information, including:
Recruitment, employment, or engagement information such as application forms and information included in a resume, cover letter, or otherwise provided through any application or engagement process; and copies of identification documents, such as driver’s licenses, passports, and visas; and background screening results and references.Career information such as job titles; work history; work dates and work locations; information about skills, qualifications, experience, publications, speaking engagements, and preferences; and professional membershipsEducation Information such as institutions attended, degrees, certifications, training courses, publications, and transcript information.Legally protected classification information such as race, sex/gender, religious/ philosophical beliefs, gender identity/expression, sexual orientation, marital status, military service, nationality, ethnicity, request for family care leave, political opinions, and criminal history.Other information such as any information you voluntarily choose to provide in connection with your job application.
How We Use Personal Information
We collect, use, share, and store personal information from job applicants for our and our service providers’ business and operational purposes in the recruitment process such as: processing your application, tracking your application through the recruitment process, contacting references with your authorization, conducting background checks you authorize, and making hiring decisions. We will also use job applicant information for internal analysis purposes to understand the applicants who apply and to improve our recruitment process. We may sometimes need to use applicant information for legal purposes, such as in connection with any challenges made to our hiring decisions.
With Whom We Share Personal Information
We will disclose job applicant personal information to the following types of entities or in the following circumstances (where applicable):Internally: to other Legion personnel involved in the recruiting and hiring process.Vendors: such as technology service providers, travel management providers, human resources suppliers, background check companies, and employment agencies or recruiters, where applicable.Legal Compliance: when required to do so by law, regulation, or court order or in response to a request for assistance by the police or other law enforcement agency.Litigation Purposes: to seek legal advice from our external lawyers or in connection with litigation with a third party.Business Transaction Purposes: in connection with the sale, purchase, or merger.How to Contact Us About this Policy – If you have any questions about this Policy, please contact privacy@legion.co.