About Netskope
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, Taipei, and Tokyo.
Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive.Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.
About the position:
The Product Marketing Director, Data Protection drives the overall product marketing strategy and execution for Netskope’s data protection solution area. This role will work closely with stakeholders across product management, business development, field, channels, and marketing to identify, implement, and execute the go-to-market strategy for Netskope’s leading Netskope One platform. This includes identifying the market opportunity, developing differentiated marketing messaging and positioning content, and programs, and enabling our sales and channel partners.This is a strategic role that will have responsibility for working with leadership to develop clear plans and goals and work across the organization to drive business results.
Responsibilities:
- Promote a new approach to data security, compliance, and privacy in the cloud, and evangelize the operationalization of cloud data protection through the Netskope One platform.
- Design, enablement, execution, and measurement of product marketing and go to market (GTM) plans.
- Working closely with the product, competitive, and field teams, create messaging and content that provides compelling, differentiated value propositions, and increase awareness and engagement.
- Develop marketing/campaign plans, working closely with demand generation and digital teams to create an industry-leading customer experience and customer journey, identify and drive key programs and plans that result in greater market reach, pipeline generation and customer acquisition.
- Identify metrics and drive regular communication on progress for the product marketing and marketing organization.
- Identify the tools or capabilities needed to increase sales and channel impact and performance.
- Jointly own the AR engagement for strong business outcomes.
- Be a subject matter expert and a go-to resource for data protection across the Netskope One platform, including the underlying DLP, DSPM, and CASB solutions in interactions with customers, analysts and press.
Requirements:
- 10+ years of Product Marketing experience with experience in SaaS and data security.
- Experience in DLP, DSPM, data protection, and compliance are a big plus.
- Ability to effectively engage with and influence cross-functional teams at the strategic and technical levels.
- Excellent verbal and written communications and presentation skills.
- Strong relationship building and negotiating skills.
- “Get-it-done-right” attitude with the ability to prioritize multiple requirements while remaining agile to market changes.
Education and Travel:
- Bachelor of Arts or Science Degree or equivalent experience is preferred
- MBA preferred
- Demonstrated ability to have completed multiple, extremely complex technical projects – samples of this work are desired
- Travel: 25% +/-
#LI-MD1Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.
