Who we are:
At Glydways, we believe that mobility is a basic human right. Low-cost and ubiquitous access to affordable housing, employment, education, commerce and care lead to economic and social prosperity. As such our goal is to provide:Public transit with the highest capacity, the best user experience, the lowest cost, and the lowest carbon footprint.Our solution is a system of interconnected, profitable, and carbon footprint neutral transportation networks that uses standardized autonomous vehicles and a closed roadway.
Together, they provide a 24/7 on-demand private mobility service without burdening the public with heavy upfront costs or annual system subsidies.
Meet the team:
The Content Manager helps position Glydways as a revolutionizing transit solution that allows communities to connect to one another. This position plays an important role in the success of Glydways, and is instrumental in driving fundraising, industry recognition, and commercial traction.
Roles & Responsibilities:
- As part of the Marketing team and reporting to the Director of Marketing, the Content Manager will create content campaigns and produce content across various digital channels to drive awareness and preference.
- Own the creation and strategic management of Glydways’ editorial calendar, produce content for audiences in the transportation and innovation space, including blog posts and social media content, as well as managing the production of whitepapers, case studies, and more.
- Maintain content quality to ensure consistency in brand voice, as well as optimized for search and user experience;
- Partner with teams to understand Glydways positioning and value props to translate into compelling, original content; identify content opportunities for use across multiple content types and platforms
- Define content performance KPIs and continue to refine the content based on performance metrics
- Participate in all Marketing projects as needed.
Knowledge, Skills and Abilities:
- Strong experience of producing digital content within the innovation, deep tech, or transportation space, with demonstrated understanding of complex b2b or b2g operating environments and audiences;
- Creative thinker with excellent written and oral communication skills, along with an acute sense of clarity, urgency, and priority;
- Strong interpersonal skills and ability to drive project alignment via effective collaboration within a fast-paced disruption-forward team culture;
- Creative, passionate, and enthusiastic in leading content development to drive business growth.
- Copywriting experience for social media, email outreach, and digital think-pieces essential.
- 3 years of experience producing content in the innovation, deep tech, or transportation space
- 5 years of experience producing credible, professional, and original marketing content
- A robust writing portfolio with a focus on innovation, deep tech, or transportation related audience
- Familiarity and interest in, public transit, mobility-as-a-service, and equitable development trends a major plus.
- Ability to strategically guide and create relevant content based on quantitative and qualitative data and industry trends,
- Ability to perform research and translate findings into useful content
- Working knowledge of digital marketing: social media, email marketing, SEO/SEM, content performance analytics,
- A collaborative and agile mindset and ability to work cross-functionally to achieve organizational goals.
- Self-motivated, results-oriented, and capable of operating in a fast-paced environment
- Proficiency in grammar and language rules, editing skills,
- Detail-oriented with a keen eye for accuracy
- Creativity essential. Must be a storyteller.
The pay range for this position at commencement of employment in California is expected in the range below. $85,000-$100,000 USD plus stock options, commensurate with experienceGlydways provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
