We are looking for an
eCommerce Paid Media Manager to join our Marketing team. You will be highly energetic and analytical, with strong relationship building skills.You would be responsible for the strategy and efficient day to day management of client Paid Media marketing strategy and execution. Find opportunities and manage budgets and campaigns through all available digital tactics (Paid Search, Paid Social, Display) with a specific emphasis on driving revenue, return on investment, and quantifiable results.Groove Commerce is one of the nation’s premier #eCommerce agencies.
Our team is focused on being a true strategic partner with our clients. Voted one of the “Top 15 Best Young Companies to Work for in America,” we provide generous employee benefits, team outings, Free Lunch Fridays, and a fun-loving culture uniquely created by “Groovers” themselves. We also do cool sh*t every day...
What We Need You to Do:
- Lead Paid Media channels for clients through campaigns and ongoing marketing to achieve revenue/lead goals
- Build multi-channel marketing plans against client expectations that focus on revenue goals, in collaboration with other team members
- Determine quantifiable business goals, vertical trends and preferences and find opportunities to create competitive advantage through the optimization of Paid Media campaigns
- Be Client-facing, and assist in discussing key deliverables, reporting, etc. in Client and internal calls
- QA all paid media deliverables for owned Clients, ensuring we are producing #GrooveApproved work 100% of the time
- Formulate campaign strategy, research competitors & potential paid media channels, analyze data, and provide testing ideas
- Performance Analysis – Continuously monitor, analyze, and report on the performance of paid marketing efforts to Clients and internal teams, using insights to optimize future efforts and improve engagement and ROAS
- Cross-Functional Collaboration – Work with other marketing team members, including Design and Email and SEO Marketing, Implementation Manager, etc. to ensure cohesive and integrated marketing efforts
- Manage daily operations of the paid media marketing channel – marketing calendar, strategy, and content, build and deployment of paid media campaigns, as well as the A/B testing, measurement, and reporting with implementation partners
- Partner with Account Managers, Design, Development and Operations teams to improve customer journeys based personalized experiences across all customer touch points
- Participate in project evaluations and assessment of projects as a way to improve the Groove product
- Help create and execute educational initiatives for the Paid Media team and greater Groove team such as developing internal resources and training materials, and presenting them
- Work closely with internal and agency partners to optimize performance and improve strategy
About You:
- 3+ years of experience as an email marketer and digital marketing
- Agency experience a MUST
- Bachelor’s Degree or equivalent
- Fanatical about metrics that matter to our clients - Traffic, Revenue, CVR, ROAS, etc.
- Proficient in Google Analytics reporting
- Maintain certifications in key partner platforms as needed
- A deep understanding of digital marketing tactics across multiple channels including SEO, email marketing and social
- Analytic mindset and experience with reporting tools
- Deep knowledge and passion for eCommerce, digital marketing and innovation
- Ability to work in an open, collaborative environment
- Be able to handle multiple, competing priorities, meet deadlines, manage risk, and troubleshoot problems
$74,800 - $95,200 a year*Dependent on experience and fitWe LOVE our Groovers... 100% Paid Benefits, Paid Vacation, Continuing Training and Education and Social Events are ALL foundations of our culture.Groove Commerce embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.Learn more about our philosophy, benefits, and team at https://www.groovecommerce.com/careers/Do we have you interested? Submit your resume, cover letter and LinkedIn profile at the link below! Incomplete applications will be automatically rejected.Apply for this job
