As our
Lead Generation Enrichment Specialist, you will play a vital role in supporting our data hygiene and prospecting efforts by ensuring our Salesforce information is up to date and correct. You will work autonomously to source and update prospect information. You are naturally curious and detail oriented to ensure the integrity of our data is kept at the forefront.In this role you will:You will work closely with the Business Development team to build lists in Sales Navigator to track prospect details and update accordingly. You will leverage several contact data tools to source and update prospect information across key accounts.
You will keep Salesforce data as up to date as possible & actively share updates on new prospects & champion role changes.
- Collaborate with the sales team to identify and understand data enrichment needs, ensuring alignment with account prioritization
- Develop and maintain effective list segmentation strategies, utilizing relevant criteria to enhance targeting and personalization efforts.
- Utilize automation tools and data enrichment platforms to streamline and automate list enrichment processes, maximizing efficiency and accuracy.
- Troubleshoot and resolve data issues promptly, working collaboratively with cross-functional teams to address any challenges or discrepancies.
Your responsibilities will fall into two main areas:
Maintain and update prospect and customer information within SalesforceTrack role and contact information detail changes & update within SalesforceHow your time will be spent:
- 70% of your time will be spent updating prospect information in Salesforce accounts
- 30% of your time will be spent tracking job changes for past Customers, Users & Prospects that have engaged with Alida and passing to the Business Development team
We're looking for someone who:
- Is passionate about technology and self-motivated to be successful in whatever you do
- Has a focus on data integrity
- Is comfortable working independently
- Has a high attention to detail & is curious about seeking out the right information and data
- Detail-oriented, focused on accuracy and precision in data enrichment processes.
- Proactive and results-oriented, constantly seeking opportunities for improvement and optimization.
You bring these skills with you:
- Proactive and self-driven, with a strong ability to prioritize tasks and take the initiative.
- Strong organizational and time management skills, handling multiple projects and meeting deadlines.
- You are comfortable with technology and tooling, a quick learner
- You can demonstrate a strong attention to detail
- Can follow direction with little oversight
- Are self-motivated to achieve daily targets and stay accountable to effort required
- Experience with sales prospecting tools (Linkedin Sales Navigator, 6sense, RocketReach) and Salesforce a bonus
Your impact:
- Improved accuracy and effectiveness of list segmentation, leading to the Business Development team achieving activity targets
- Improved data accuracy and compliance with data privacy laws, ensuring the protection of contact information.
- Increased customer engagement through effective targeting and personalization efforts.
The Good Stuff:
+ Amazing growth and learning opportunities with a fast-growing Canadian SaaS company that is a world leader in its industry+ Best-in-class company paid benefits for you and your family+ Recognized as a Great Place to Work® 2021-2022+ Recognized in 2023 as one of the Best Workplaces for Women® + Recognized as a Top Employer by British Columbia's Top Employers 2023
About Alida
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth.That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation.Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns.Learn more at www.alida.com.
We can’t wait to meet you!
We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.At Alida, we’re dedicated to fostering an environment where our employees feel heard, valued and included.We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation. Even if you don't meet every single one of the stated requirements but you are excited about this opportunity, we'd love to hear from you anyway.
Our Talent Acquisition team will review your application for this role, and others we may have open now or in the future.Follow us at www.alida.com and engage with us on LinkedIn, Twitter and Instagram.Alida has an accommodation process in place to provide reasonable accommodation to employees, and to qualified job applicants with a disability during the hiring process. If you require accommodation because of a disability or medical need, please contact [email protected] so that arrangements can be made for the appropriate accommodations to be in place.Alida takes your private information seriously. Review our Candidate Privacy Statement here to understand how we use and protect your personal information.
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