TeamDynamix is in search of a fully-remote
Demand Generation Leader.
The Demand Generation Leader will run multi-touch, multi-channel campaigns including inbound and outbound tactics to meet sales pipeline targets. This role will focus heavily on creating Account Based Marketing plays for the Sales Development team; including strategy setting, account selection, campaign ideation, and activation for vertical, horizontal and competitive takeaways.You will be part of a high-performance marketing team with a sophisticated MarTech stack; working directly with functional leads across content, digital, marketing automation, marketing operations, and the SDR team. Working with all functions, you will execute on a high-growth demand generation strategy that incorporates a true marketing mix.
This role reports to the Chief Marketing Office and manages one direct report (Campaign Manager).
About the Role
- Own the strategy, development, and execution of high-velocity demand generation programs that translate to net new opportunity generation.
- Recognize, produce, and distribute compelling messages that will be highly valuable to increase awareness and demand across multiple solution sets.
- Drive account-based marketing strategy, partnering with SDRs for account selection, messaging, and integrated outreach play (includes enablement, messaging, coordination, and outbound sequence creation).
- Manage the integrated campaign function (execution, budgets, and KPIs) to drive pipeline that converts to revenue.
- Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
- Own and run virtual and live events including the securing of speakers and content (webinars, client summit).
- Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency to fulfill sales & demand gen pipeline.
About You
- 5 - 8+ years experience in a B2B demand generation role for a software company, with 2 - 3+ years fully owning the strategy of the demand generation function.
- Bachelor's degree in Marketing, Business, or comparable education/experience.
- Experience marketing into an IT buying center, selling complex deals with multiple products.
- Certified in Demandbase or similar tool (6sense of Rollworks) preferred.
- Proven results in a high-growth company with 25%+ annual growth; showing clear new logo pipeline growth through marketing tactics.
- Expert on ABM programs and ABM platforms (ideally Demandbase).
- Adept with Salesforce including reporting and tracking.
- Highly analytical and technical with capacity to export and analyze key market data to identify trends, risks, and opportunities.
- Strong understanding of how to use content marketing to generate qualified leads.
- Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
Our Technology
Demandbase, PARDOT, Salesforce, Uberflip, SEMRush, GA4, Zoom Webinars, Webex Events (Socio), Sendoso, Zoom Data. OutReach, Orum, GovTech Navigator, LinkedIn Sales Navigator, Creative Cloud, Wordpress / Elementor, HotJar, YouTube, SurveyMonkey, Optimizely, Gravity Forms, Meet Edgar
About Us
Work better together. Our philosophy is that technology should be easy to use, own, and operate - so we put IT Service Management (ITSM), Project Portfolio Management (PPM), and Enterprise Service Management (ESM) together – on one, simple, codeless platform. From there, we focused on enterprise connectivity and workflow by delivering iPaaS with ITPA. Life is complicated enough… we make it easier. More at TeamDynamix.com, @TDXBuzz, LinkedIn.
What We Offer
- Competitive compensation that reflects employees’ skills and contributions.
- Comprehensive health insurance plans.
- Wellness programs that promote physical and mental well-being.
- Traditional and Roth 401(k) savings options with company match.
- Remote-first with flexible working hours.
- Prioritized work-life balance, with 15 observed days off in addition to PTO.
- Family-friendly policies including paid parental leave.
- Paid life insurance, short-term, and long-term disability insurance.
- Regular acknowledgement of achievements with recognition programs.
- Counseling services and resources for personal and professional challenges.
- Transparent communication about company goals, strategy, and performance.
- Regular feedback sessions and performance reviews.
- Anti-bias and anti-harassment training programs.
- Trust and autonomy in decision-making within your role.
- Work environment that encourages you to be your authentic self.
- Flat management structure with approachable leaders who want to hear your feedback.
- Backed by two private equity firms that invest in high-growth private companies across North America.
Diversity
At TeamDynamix, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed.
Did we miss anyone? Let us know and we’ll add it here.
Equal Opportunity Statement
TeamDynamix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We also maintain a drug-free workplace.
Privacy Policy
Our privacy practices can be found here. For Rhode Island Applicants: TeamDynamix is subject to the provisions of the Workers’ Compensation Act.
