We're seeking a paid, part-time marketing and analytics intern to join us for the summer. The right intern will be ready to think analytically, work collaboratively, and get hands-on marketing experience with campaigns and analytics tools.
About Mission:Mission is a brand marketing agency that believes great work comes from the heart, mind, and gut. We build brands, deliver results-driven strategies, champion integrated marketing campaigns, and craft digital experiences. Our thinking is equal parts data and intuition. Our greatest strength as a team? The ability to adapt quickly and steer clear of formulaic thinking.You’ll be responsible for:
- Assisting the team with campaign optimization, including real-time adjustments to strategy, targeting, and creative assets.
- Implementing analytics tracking through Google Tag Manager to map data that informs campaign analysis.
- Creating client-facing reporting that provides valuable data on conversions and KPIs along with recommendations for the future.
- Keeping the team up-to-date with ongoing research in marketing industry news and changes.
You’ll learn:
- How to develop and implement comprehensive paid campaign strategies that include both digital and traditional media platforms.
- How to build, launch & optimize paid digital marketing campaigns in Google Ads, Microsoft Ads, LinkedIn, Facebook & Instagram, TikTok, Pinterest, Reddit, and more.
- How to plan and execute a buy on traditional media placements like streaming advertising, billboards, radio, public transportation, print, and more.
- How to analyze campaign performance, create data visualizations, provide strategic insights to clients, and make thoughtful recommendations.
- How to collaborate with account management, project management, design, copywriting, and development teams to ensure effectiveness across all aspects of digital marketing projects.
- What it's like to work at a mid-sized creative agency (spoiler alert: it's fun).
Candidates must:
- Be inquisitive and methodical with a penchant for telling a story through data.
- Be currently enrolled at an accredited college or university or a recent graduate.
- Be seeking or have received a degree in marketing, communications, or other relevant fields of study.
- Be available to commute to and work at our office in Hampden.
Bonus points for:
- Being up-to-date on the latest social media trend.
- Relevant coursework in the fields of marketing, communication, analytics, or social media.
- Experience managing organic and/or paid social media initiatives.
- Experience looking at Google Analytics or similar analytics tools.
