Description
The ideal Associate Media Director candidate is passionate about media and an expert in digital media planning and buying disciplines and channels. This candidate should possess excellent analytical, multi-tasking and decision-making abilities. They have a strong work ethic and thrive in a fast-paced environment. Lastly, they should be a thought leader across all traditional and digital channels including video, display, programmatic, digital attribution, paid social, SEM among others.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Work with Client Engagement, Strategy, Media team, and Client to develop strategic traditional and digital media plans and approaches.
- Understands the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations and research employees.
- Apply experience and knowledge of the media landscape to deliver solutions to the Agency, clients.
- Understand and utilize media research data in development of media strategies.
- Evaluate and recommend the latest media resources which better serve the Agency and its clients.
- Professionally represent the agency Media department to clients, members of the agency, and to the media.
- Stimulate and challenge Media Supervisors and Planners to keep producing innovative and effective solutions for our clients.
- Provide thought leadership and education to both clients and internal audiences.
- Maintain ongoing knowledge of innovations, theories, and practices pertaining to media functions and inform other interest or affected Agency personnel.
- Support Agency new business efforts with innovative media plans and tactics.
- Build strong, positive relationships with clients, internal teams, and media reps.
- Keep up with the latest trends/events in advertising and client-related industries.
- Develop in-depth knowledge of the client’s business.
- Think strategically about the business, client challenges.
- Effectively problem-solve, generate innovative solutions.
- Accountable for ensuring campaigns achieve established performance metrics.
- Provides key insights based on campaign data.
- Identifies anomalies, meaningful data events and trends for further analysis.
REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS
- 8+ years of relevant professional experience with a focus on media and advertising.
- Working media planning/buying experience across traditional and digital media channels, primarily digital.
- Proven experience in developing results-based integrated media campaigns.
- Ability to…
- Think creatively and analytically
- Excellent presentation skills
- Multi-task and prioritize assignments
- Possess strong organization skills and attention to detail
- Keep a positive attitude in a fast-paced work environment
- Proactively problem solve
- Take initiative and assume responsibility, consistently meet tight deadlines, and handle multiple projects simultaneously
- Manage others with the skills required for effective communication and delegation of tasks
- Comfort mining data for relevant analytical insights
- Quickly adapt to changing needs of client/department
- Experience with media research and third-party ad-serving platform.
