Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.
The Role
The Senior Product Marketer will be responsible for developing and executing go-to-market strategies, creating compelling content, and driving product adoption across segmented audiences. Reporting to the COO, this role requires a seasoned professional with a deep understanding of product marketing, exceptional content creation skills, and expertise in market segmentation. The Senior Product Marketer will collaborate with product, sales, and marketing teams to deliver impactful campaigns that drive customer engagement and business growth.
This position pays between 120k-150k CAD per year.
What you’ll do:
Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for new products, features, and updates, ensuring seamless execution and maximizing market impact.
Market Segmentation: Identify and define target customer segments, tailoring messaging and campaigns to address specific needs and pain points within each segment.
Content Creation: Craft high-quality marketing content, including one-pagers, case studies, white papers, product brochures, sales decks, and blog posts, that effectively communicates product value and differentiates Bankjoy’s offerings.
Product Positioning & Messaging: Create clear, concise, and differentiated product messaging that aligns with the company’s vision and resonates with target customers.
Sales Enablement: Equip the sales team with the tools and content needed to engage prospects and close deals, including sales presentations, objection handling guides, and product training materials.
Cross-Functional Collaboration: Work closely with product management, sales, engineering, and customer success teams to ensure alignment between product development, marketing initiatives, and client feedback.
Customer & Market Insights: Conduct research on customer needs, market trends, and the competitive landscape to inform and refine marketing strategies.
Campaign Management: Manage product marketing campaigns across multiple channels (email, social, paid, events) and ensure campaigns are optimized for lead generation and conversion.
Performance Metrics: Track and analyze the performance of go-to-market strategies and content initiatives, continuously optimizing to improve key metrics such as lead generation, conversion rates, and customer retention.
What you bring:
7+ years of experience in product marketing, with a strong focus on B2B SaaS or fintech.
Proven track record of developing successful go-to-market strategies for new products or major product features.
Strong expertise in market segmentation and the ability to tailor messaging to different customer segments.
Exceptional content creation skills, with experience writing and designing compelling marketing materials that drive engagement.
Experience collaborating with sales, product, and marketing teams to align efforts and maximize results.
Strong analytical mindset, with the ability to measure and report on the effectiveness of marketing campaigns.
Knowledge of fintech, banking, or financial services is highly preferred.
Proficiency with marketing tools such as HubSpot, Google Analytics, and CRM systems.
What you get:
A fast-paced and collaborative environment
Competitive compensation
Stock options at a well-funded startup
100% medical, dental and vision coverage for you and 50% for your family on our base plans. (US Employees & Canadian Employees)
401(k) plan with 4% company matching (US Employees)
4 weeks PTO and 5 health days
18 holidays
Performance-based bonuses (US & Canadian Employees)
Remote first culture
Equal Employment Opportunities at Bankjoy
Bankjoy is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Bankjoy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.#LI-RemoteCompensation Range: CA$120K - CA$150K
