About Pacaso:
Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.Founded by former Zillow executives, Pacaso has facilitated over $1 billion in gross real estate transactions and service fees across more than 40 markets nationwide, as well as internationally in Paris, London, and Cabo.We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.Pacaso is a certified Great Place to Work and has received numerous accolades for its workplace culture.
Fortune and Great Place To Work named Pacaso to the 2024 Best Workplaces in Real Estate list. In 2023, Pacaso was recognized as a Best Workplace in the Bay Area™, and in 2022, it ranked among the Best Medium Workplaces™, Best Workplaces for Real Estate™, and Best Workplaces for Millennials™. Additionally, Pacaso was ranked #6 on Glassdoor's 2022 list of Best Places to Work and was one of LinkedIn's top startups in 2022.
About this Opportunity
Pacaso is seeking a customer-obsessed marketer to lead the company’s Lifecycle and Cross functional customer journey strategy. This role will own the vision, prioritization and execution of high impact multi-channel lifecycle marketing initiatives. This individual should be confident in their skills to optimize existing programs as well as have an infinite mindset to drive long term program success.The VP of Growth will work closely with our product, sales and content teams to conceptualize and execute on creating an optimal customer journey designed to drive maximum engagement with the sales funnel and overarching brand experience.
This individual will be successful if they are results driven, understand the customer journey, pain points, and if they can discover the best content to deliver to the customer at the right time to increase conversion. The optimal candidate is an innovative self-starter, impactful in sales-driven organizations and has an appetite for long term program development and team development.
What you’ll do
- Develop and Execute Growth Strategy: Design and implement comprehensive growth strategies that drive both short-term and long-term revenue growth across paid and non-paid channels.
- Leverage AI for Personalization: Utilize AI-powered tools to create hyper-targeted marketing campaigns that deliver personalized content, recommendations, and product offers based on customer behavior and preferences.
- Lead SEO Initiatives with Product Stakeholders: Oversee and enhance organic growth through effective SEO strategies, including content optimization, technical SEO.
- Manage Paid Advertising Channels: Own and optimize performance marketing efforts, including paid search, social, display, and other acquisition channels.
- Analyze and Optimize Growth Funnels: In partnership with cross functional partners, continuously monitor and refine customer acquisition funnels, ensuring seamless conversion across all stages.
- Collaborate with Cross-Functional Teams: Work closely with product, engineering, and sales teams to align marketing strategies with business objectives and product development.
- Data-Driven Decision Making: Analyze key performance metrics and use data to drive decisions that maximize ROI and campaign effectiveness.
- Lead A/B Testing and Experimentation: Design and execute A/B tests to optimize creative, targeting, and user experience across all marketing channels.
- Budget Management and Allocation: Manage and allocate marketing budgets effectively across channels to maximize performance and growth.
- Oversee Growth Team: Lead and mentor a team of growth marketers, ensuring alignment with overall marketing and business goals.
You'll be a great fit if you have
- 10+ years building and leading high-performing channel marketing, business management, or growth product strategy teams. Marketplace experience is strongly preferred.
- Proven ability, and multiple examples, of setting and exceeding KPIs (i.e. leads), driving company revenue
- Strong management experience of coaching and developing senior individual contributors and managers. Can effectively explain concepts and impact to others.
- Ability to move smoothly between high-level strategy and specific details.
- Demonstrated ability to deconstruct ambiguous growth goals and delegate appropriate KPIs to teams. Highly analytically independent.
- Demonstrated experience effectively partnering and driving to critical decisions with senior leaders and diverse functional/geographic teams to drive outcomes.
- Consistently evaluates opportunities based on business impact and cost, can effectively prioritize based on opportunity size, and drive focus.
You’ll love working at Pacaso because of our ...
- Competitive salary and stock options.
- Unlimited, flexible PTO for exempt employees.
- Excellent medical, dental and vision insurance.
- Sponsored memberships to One Medical, Ginger and Carrot.
- 401(k) to help you save for the future.
- Paid maternity and paternity leave.
- Generous home office stipend and monthly cell phone reimbursement.
- Quarterly remote team building events and L&D opportunities.
Pacaso encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.
