StrongDM is driven by a clear mission: Secure Access, Zero Trust.
We design products and solutions that reflect this commitment, transforming the way organizations manage privileged access across their critical infrastructure. By leading with Zero Trust Privileged Access Management (PAM), we help our customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources. This focus on security has earned us an industry-leading 98% customer retention rate. Once a customer, forever a fan. That's our goal.When you work at StrongDM, you join a team committed to solving today’s security challenges with technology that works and customers who trust us to protect their most critical assets.If you ask anyone at StrongDM, you’ll find that our values truly guide everything we do—from how we innovate to how we treat each other.
These values are the foundation of our culture and define who we are as a company. It may sound cliché, but we’re onto something great—and G2 agrees. We embrace the missionWe pursue masteryWe win togetherThese are the principles we embody as an organization. They influence how we work as individuals and teams, and what we look for in candidates who join us. We’re glad you’re here! If this sounds like an environment where you’d thrive, read on. The Director of Strategic Marketing will be crucial in shaping StrongDM's account-based marketing efforts, developing ABM strategies and programs, and creating go-to-market playbooks and supporting materials needed to support our ICP tiers.
This role requires a unique blend of strategic thinking, campaign creation, tactical execution, and analytical prowess. Content creation is a key component – must be comfortable with writing, presentation creation and delivery, and social media.
What You'll Do:
- Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy and messaging that communicates StrongDM's value proposition to our ICP.
- Market Intelligence: Gather market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform the sales playbooks and messaging.
- Content Development: Lead the creation of high-impact content that resonates with target audiences, including long-form papers, case studies, blog posts, and sales enablement materials.
- Go-to-Market Strategy: Design and implement effective go-to-market plans for product launches and ongoing promotions in collaboration with sales, marketing, and product teams.
- Demand Generation Support: Work closely with the marketing team to develop campaigns that drive demand, generate leads, and build brand awareness.
- Sales Enablement: Equip sales teams with the tools, resources, and training they need to sell StrongDM's products successfully, including competitive insights, key selling points, and objection handling.
- Customer Advocacy: Foster strong relationships with customers to develop case studies and testimonials that showcase the success and impact of StrongDM's solutions.
- Event and Webinar Support: Support the planning and execution of events and webinars to engage prospects, customers, and partners.
Requirements:
- 15+ years of experience in a B2B marketing role with a significant focus on ICP content development and account-based marketing strategies.
- Knowledge of cybersecurity, specifically cloud security or identity
- Experience with marketing and sales tools (e.g., HubSpot, Mutiny).
- Excellent communication skills, love writing, creating slides, comfortable presenting on webinars and trainings, and communicating through social media.
- Excellent communication and collaboration abilities, with experience working in cross-functional teams.
- Creative thinking and strategic planning skills, with a detail-oriented approach to execution
- A passion for technology and innovation, with a drive to stay ahead of industry trends and best practices.
Compensation:
- $200,000-$230,000 + bonus and equity salary packages
- Company-sponsored benefits, including:
- Medical, dental, and vision insurance (free to employees and dependents)
- 401K, HSA, FSA, short/long-term disability coverage, life insurance
- 6 weeks of combined accrued vacation + sick time
- Volunteer days + standard holidays
- 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
- Generous monthly and annual stipend for internet + home office
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