Job Title: Digital Marketing Manager
Location: Sector 18, Gurugram, Haryana, India (Hybrid; 3 days/week in the office) Experience: 7-10 years Industry: US Healthcare (B2B Focus) Reports To: CEO / CMO Job Summary: We are seeking a highly experienced and strategic Digital Marketing Manager to join our team in Gurugram. This is an individual contributor role with a focus on executing digital marketing strategies to drive growth and organic visibility for a tech-enabled service provider. The ideal candidate will have a proven track record in B2B digital marketing, with strong expertise in SEO for the US market, and experience in driving organic performance for a B2B healthcare or technology-based organization. Key Responsibilities:
Digital Strategy Execution:
Implement and manage comprehensive digital marketing strategies that align with business goals.
Drive initiatives that enhance the online presence and visibility of the company in the US market.
Identify and prioritize focus areas for organic growth.
Search Engine Optimization (SEO):
Conduct in-depth SEO audits, competitor analysis, and technical optimization.
Develop and execute strategies to improve keyword rankings, enhance page performance, and drive qualified traffic to the website.
Optimize content and webpages for search engines to increase search visibility and achieve ranking objectives.
Content Strategy & Planning:
Collaborate with content teams to ensure SEO best practices are applied.
Analyze user search intent and create content strategies that drive targeted traffic.
Manage on-page and off-page SEO activities, including link building and outreach.
Competition Analysis:
Regularly conduct competitive analysis to benchmark performance and identify opportunities for growth.
Monitor market trends and competitor strategies to adjust digital marketing plans accordingly.
Performance Analysis & Reporting:
Track and report key performance metrics such as keyword rankings, organic traffic, conversion rates, and inbound leads.
Use analytics tools like Google Analytics, SEMrush, Ahrefs, and others to gather insights and optimize strategies.
Generate insights and recommendations for continuous improvement.
Collaboration & Stakeholder Management:
Work closely with cross-functional teams (e.g., content, design, and development) to ensure alignment of digital marketing strategies.
Communicate results and strategies effectively to internal stakeholders.
Industry & Market Knowledge:
Keep up-to-date with the latest B2B marketing trends, particularly in the US healthcare market.
Understand the nuances of healthcare-related keyword research and content creation.
Key Requirements:
Experience:
7-10 years of experience in digital marketing, with a focus on B2B SEO and content strategy.
Prior experience in marketing for a US-based healthcare or tech service provider for the US market is required.
Proven ability to work independently and drive strategic initiatives as an individual contributor.
Technical Skills:
Expertise in SEO tools (e.g., SEMrush, AhRef, Screaming Frog).
Strong analytical skills and proficiency with Google Analytics, Search Console, and Tag Manager.
Experience in HTML/CSS and familiarity with CMS platforms like WordPress or HubSpot.
Soft Skills:
Excellent communication and presentation skills.
Strong project management abilities and attention to detail.
Ability to work in a fast-paced environment and adapt to changing priorities.
Location & Availability:
Based in or willing to commute to Gurugram, Haryana, with availability to work from the office 3 days a week on a hybrid basis.
Preferred Qualifications:
Experience in B2B healthcare marketing for the US market.
Previous experience working in a global or multi-national organization.
Knowledge of healthcare compliance and regulatory considerations in digital marketing.
Why Join Us?
Opportunity to shape digital strategy for a rapidly growing company.
Work in a hybrid setup with flexible options.
Competitive compensation and benefits package.
If you are a results-driven digital marketer with a strong SEO background and a passion for B2B growth in a tech-driven environment, we encourage you to apply!
