Director, Marketing Analytics

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. 

Director of Marketing Analytics

Why We Have this Role

How You Will Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and data stakeholders.
• Must have experience managing and scaling a marketing data foundation across all channels and program types to deliver insights to business stakeholders. 
• Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team, with a focus on creating psychological safety for diverse teams and building inclusive cultures
• Self-motivated, excellent communication, project management, and organizational abilities. 
• Synthesize data and insights into well-crafted narratives and presentations that inform and influence key stakeholders across the company and marketing to make better consumer-first decisions
• Analyzes A/B and Multivariate tests, extracts actionable insights that inform marketing and digital strategies, communicate results and provide recommendations.

How You’ll Grow

Things You’ll Do

• Responsible for identifying, developing, and executing data-driven strategies to improve our marketing effectiveness. You'll be working across various marketing platforms to analyze customer behavior, 3rd party data and sales performance in order to generate impactful insights that drive our marketing strategy, including defining and measuring our ROI targets.
• Lead and manage the development of advanced analytic models and to drive marketing effectiveness.  
• Partner with data engineering and revenue operations to define data models and structure across our systems to ensure we have a consistent structure across sales and marketing.
• Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.   
• Collaborate with the global marketing team to define and develop the KPIS, targets and insights to drive investment and optimization across the marketing mix. 
• Increase efficiency by automating data collection and reporting processes where possible.
• Train and mentor team members on various analytical methodologies.
• Present and communicate strategic findings to executive leadership.

What We’re Looking For On Your CV

• Experience building data models to understand effectiveness of digital media, website, product, email, events, product data and sales engagements.
• Strong understanding of market research and data analysis methods.
• Excellent communication skills, both verbal and written.
• Strong knowledge of data analysis tools and statistical methodologies.
• Superior critical thinking skills, with a high level of accuracy and attention to detail.
• Ability to convert complex data and findings into understandable tables, graphs, and written reports.
• Proficiency in digital analytics and visualization tools such as Google Analytics, Google BigQuery, Tableau, AWS Redshift services for data warehousing and analytics. Familiarity with statistical modeling, regression analysis, and predictive modeling techniques. Experience with Agile development methods, ETL, SQL, R and SPSS.
• An advanced degree (Master's or Ph.D. preferred) in Math, Physics, Statistics, Economics, Computer Science, or similar domain
• 10+ years of experience in data analytics, consulting, or related quantitative role
• Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc

What You Should Know About This Team

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. 
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. 
• Challenges excite us, as we view them as opportunities for growth and positive transformation. 
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favourite Perks and Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model:

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.