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Marketing Analytics Team Lead

ManychatAustin, Texas, United StatesOnsite

WHO WE ARE 🌍


Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.With 200 teammates across three global offices New York, Barcelona, and Yerevan Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale.No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond Manychat helps businesses improve their ROI and grow faster.

WHO WE'RE LOOKING FOR


🌟


We are seeking a seasoned leader to manage and develop a marketing-focused domain within our Analytics team.If you have extensive hands-on experience in Marketing Analytics, extraordinary communication and cross-collaboration skills, proven people and project management expertise, this could be the perfect role for you. We’re excited to meet someone who not only has the skills but also the energy to help us achieve outstanding results.As the Marketing Analytics Team Lead, you’ll be an essential part of our robust and high-performing Analytics team, working closely with the Chief Marketing Officer and Chief Operations Officer.

WHAT YOUʼLL DO


🚀


The Marketing Analytics domain has three key focuses:

  • Develop and improve our framework for Marketing Analytics.
  • Implement and manage the marketing data and infrastructure roadmap.
  • Drive data-informed decisions within the Marketing team and across the wholecompany.
  • As the Marketing Analytics Team Lead, you will:

    • Grow and develop the Marketing Analytics team, both from a technical and people standpoint.
    • Manage cross-functional projects across multiple areas, including Data Engineering, Marketing, Product, Product Marketing, Support, and more.
    • Plan and deliver insightful research to support data-driven decision-making.
    • Foster growth within your team’s expertise. 

    3-6-9 months expectations:


    In the first 3 months, you will:


    • Fully onboard into the Analytics team and the Marketing Analytics domain.
    • Audit current tools, processes, and approaches within the Marketing team.
    • Review cross-functional collaboration with multiple teams across the company.
    • Collect expectations from key stakeholders and develop a prioritizedroadmap for the next 6 months.

    By 6 months, you will:

    • ○  Revise and implement processes within the Marketing Analytics team.
    • ○  Develop key deliverables within the Marketing Analytics domain, including Attribution, Reporting, and tools like forecasting, LTV modeling, and MMM.

    • Launch cross-functional collaboration within different areas of Marketing Analytics
    • Strengthen the team with new, relevant hires.

    At the 9-month mark, you will:

    • Retrospectively assess the progress.
    • Plan the strategic development of the Marketing Analytics function, ensuring alignment with the overalll Analytics and Marketing teams.
    • Develop a prioritized roadmap for the next 12 months.

    TO BE SUCCESSFUL IN THIS ROLE 💥

    • 7+ years of proven experience in marketing analytics, preferably in SaaS products, with at least 3+ years of a Senior or Team Lead role. 
    • Technical background and knowledge of mathematical statistics.
    • Excellent technical skills (SQL, Python, BI tools).
    • Ability to formulate relevant marketing hypotheses and test them.
    • Outstanding people management skills.
    • Extreme attention to detail and a strong work ethic

    IT WOULD BE GREAT IF YOU HAVE 🤩


    • Previous experience in a fast-paced startup environment.

    WHAT WE OFFER 🤗

    Here’s how we care about your growth, well-being, and comfort:


    • Professional development budget for relevant conference tickets, training programs, or courses.
    • Flexible benefits package to customize your own perks.
    • Comprehensive health insurance for you, your partner, and your kids.
    • Hybrid format to split your time between the comforts of home and office.

    Manychat is an Equal Opportunity Employer. Weʼre committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.This commitment is also reflected through our candidate experience.

    If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure youʼre set up for success.

    Life at Manychat

    ManyChat is a Messenger Marketing and chatbot platform founded in 2015. Our platform empowers businesses to build lasting relationships with customers through the power of conversation, improve their ROI and grow faster. We are the leading and fastest growing company in the field, and the founders of Messenger Marketing as a marketing discipline. BUILD YOUR BOT painlessly using an easy visual interface, so you don't have to ever worry about technical details involved in launching and operating your bot as part of your marketing mix. BROADCAST MESSAGES to thousands of subscribers. Every time someone starts chatting with your page on Facebook - they become a subscriber. ManyChat lets you broadcast messages to all of your subscribers at once; be it for news, content updates, valuable notifications or any other content. Remember, there is no algorithm, which means your subscribers are forever yours. SCHEDULE MESSAGES so you can sit back and relax. No everyone has the time to do daily broadcasts. Set up scheduled messages in advance and ManyChat will take care of sending your content at the right time. AUTOPOSTING from RSS, Facebook, Twitter and YouTube presents the automation you need to automatically ping your subscriber base every time you release new content. WELCOME USERS automatically by setting up beautiful welcome messages that greets every new subscriber personally. This message can contain pictures, sliders, menu options -- what you need to create the perfect way to engage your new subscriber. AUTOMATE replies to specific keywords. Make your bot more functional -- it's easy: just set up a keyword and define a reply. This can be used to create keyword menus, content catalogs or even text-based mini-games. The only limit is your imagination. TechCrunch: "Forget Apps, Now The Bots Take Over" TIME: "Messaging is evolving as the next platform..." The NY Times: "Bots are the new apps."
    Thrive Here & What We Value1. Emphasis on employee growth, wellbeing, and comfort2. Annual professional development reimbursement3. Generous timeoff policy4. Competitive medical, dental, and vision coverage5. Hybrid work format6. Commitment to diversity and inclusion7. Equal Opportunity Employer with accommodations for individual needs8. Professional development opportunities9. Flexible work format10. Comprehensive benefits package
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