First Orion is seeking a Product Marketing Analyst to join our team! Our ideal candidate will be someone who enjoys a fast-paced, high performance team environment and has the drive and initiative to succeed. This position would be a perfect fit for someone who enjoys applying extensive analytic, business, and product defining skills to enhance or develop products and services. You should apply if you are a thought leader who is innovative, logical and aware of current privacy/compliance laws and one who has the ability to participate and contribute to all facets of the product life cycle either independently or as part of a team.
What you’ll be doing:
- Conduct market research to identify customer needs, industry trends, and competitive landscape.
- Analyze product performance metrics, such as sales data, adoption rates, and user feedback.
- Collaborate with product, sales, and marketing teams to support go-to-market strategies.
- Create and manage dashboards that provide insights into product success and market dynamics.
- Assist in developing messaging, positioning, and content for product launches and marketing campaigns.
- Gather and synthesize customer feedback to inform product development and enhancements.
- Support pricing and packaging strategies through data-driven analysis.
- Assist in the creation of buyer personas and customer journey maps.
- Track and report on key performance indicators (KPIs) for product marketing efforts.
- Monitor competitive products and provide analysis of strengths and weaknesses.
- Researching and developing an understanding of First Orion’s products, tools, and processes
- Working with business stakeholders to design both business and product health KPIs for alert monitoring and reporting for products, solutions, and internal systems
- Promoting Continuous Improvement using customer, stakeholder, and business lead feedback, as well as intake of industry standard shifts
What you’ll need:
- Bachelor’s Degree in a quantitative or business field (Marketing, Business, Math, Computer Science) or related degree programs (e.g. Instructional design) and/or 3-5 years of relevant work experience
- Strong analytical skills with experience in data collection, analysis, and interpretation.
- Proficiency in Excel, Google Sheets, or other data analysis tools.
- Experience with market research methodologies and competitive analysis.
- Ability to synthesize large amounts of data into actionable insights.
- Strong written and verbal communication skills.
- Familiarity with product marketing concepts such as positioning, go-to-market strategies, and buyer personas.
- High attention to detail with strong organizational skills.
- Ability to work cross-functionally with teams in marketing, product, and sales.
- Self-motivated, with the ability to manage multiple projects and meet deadlines.
- Ability to communicate findings
- Extensive analytic, business, and product-defining skills
- Proficient computer skills, Microsoft Office Suite
Bonus Points:
- Knowledgeable in building business models and forecasting
- Telecom experience
- Experience using data visualization tools like Tableau, Power BI, or Google Data Studio.
- Familiarity with customer relationship management (CRM) software (e.g., Salesforce, HubSpot).
- Experience in technology or SaaS industries.
- Understanding of digital marketing tools (e.g., Google Analytics, SEMrush, or social media platforms).
- Experience with A/B testing and optimization strategies.
- Strong knowledge of product lifecycle management (PLM) tools or methodologies.
Company Benefits:
Balancing the work-life flow is key to health and happiness! That is why we offer one of the most competitive packages in our industry with open PTO, company paid holidays, Flex Fridays and flexible work arrangements. We strongly value the health and wellness of our teammates and through our state-of-the-art fitness center we’re helping our teammates reach their wellness goals while at work. Add on generous health and dental/vision options, retirement plans, learning and development programs, career path frameworks, tuition reimbursement, company options and bonus potential you have many ways to take advantage of a comprehensive benefits package that means the most to you!
Learn More About First Orion:
First Orion helps businesses generate more revenue, increase efficiency, and improve the customer experience by empowering them to brand their phone calls with their name, logo and reason for calling. We are the market leader in branded communications technology, and a trusted partner to Fortune 500 companies and the largest U.S. mobile carriers.
- First Orion has been voted a Great Place to Work with top rankings in every category.
- Learn more about what our employees have to say on our First Orion Glassdoor page and watch our People First Diversity Statement/Video.
- First Orion Culture Cornerstones are at the core of everything we do here.
Disclosure:
First Orion is an Affirmative Action and Equal Opportunity Employer. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice, based on the changing needs of our business. At this time, we are not able to sponsor visas, such as H-1B, for this particular position. First Orion is interested in every qualified candidate who is eligible to work in the United States.
First Orion’s immigration sponsorship policy is applied in a nondiscriminatory fashion regardless of race, gender, ethnic origin, or any other classification protected by law.
