Who You Are
You have Heart for ServiceWe provide extraordinary service to our customers, coworkers, and our community by going out of our way to appreciate and support them.You are CuriousWe create products that help our customers listen and be curious, and we ourselves are curious. We strive to understand our customers’ business problems and the solutions delivered with our software.You Find a WayWe help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude and we do what we say we will do.
About Alchemer
Founded in 2006, Alchemer is a powerful survey and data insights platform that empowers business professionals to make informed decisions. As SaaS application software, it offers user-friendly data collection tools for understanding customers, markets, and employees in real time and communicating this information across an organization. It provides data insights in over 205 countries, with 50K new surveys created and 5M responses collected every week.Alchemer has tremendous opportunity to continue this growth, based on current market size and the potential for more sophisticated product positioning and a robust sales and marketing engine.
Details on Alchemer’s products and services can be found on our website (www.alchemer.com).
What You Will Do
We are seeking a Senior Product Marketing Manager to join our team. Reporting to the Director of Product Marketing, the Senior Product Marketing Manager will lead the messaging, positioning, naming, and marketing strategy for our products and features, while working in close collaboration with our Marketing, Product Management, Customer Success, Partner, and Sales teams. You will continuously monitor the ever-evolving competitive landscape, develop our competitive messaging and positioning, and work cross-functionally to create enablement materials and communications, and be the expert our demand generation team can turn to when creating campaigns and content.
How You Will Spend Your Days:
- Develop compelling product/feature narratives with clear, consistent and compelling messaging through a strong customer focus
- Translate that messaging into creative and high-impact customer-facing materials such as solution sheets, infographics, customer emails, trainings, articles, blog posts and case studies
- Utilize insights from customer and market research and apply them to influence product marketing strategy, ultimately to drive more awareness and adoption of Alchemer products
- Plan and execute new product launch activities, building effective tools (i.e. sales enablement collateral like demo scripts, one sheets, deck templates) and techniques to maximize market penetration and sales impact
- Collaborate on content and content strategy (e.g., white papers, email campaigns, website copy, blog posts, webinars) to support our demand generation and growth marketing efforts
- Contribute to and execute on our go-to-market strategy in close collaboration with Product, Marketing, Sales and Customer Success
- Work closely with product management and technical teams to understand and translate technical and product features to benefits focused messaging
- Work with our sales team to identify customers to interview in order to create customer case studies and collect testimonials
What You Bring to this Role:
- 5+ years of experience with a proven track record in product marketing and/or content strategy and developing highly effective product positioning, messaging, and marketing content
- B2B enterprise software product marketing experience preferred
- Someone who is equal parts strategic, analytical, and creative and gets things done
- Storyteller with proven ability to articulate customer-facing product positioning and messaging, and create compelling stories for target audiences
- Polished and compelling writing style (revel in the power of words and language), and delivers clear, concise marketing messaging
- Proven and visible marketing experience driving adoption and expansion of a product
- You must be a thinker and a doer, willing to jump in wherever needed and try your hand at new and unfamiliar projects
- Skilled at working in a collaborative, cross-team capacity and building strong working relationships across the organization
- Possess a highly collaborative and analytical approach, but also able to be flexible and excel when working independently
- BA / BS degree in Marketing, Communications, or similar experience
Compensation for this position includes an annual base salary of $115,000 to $135,000, eligibility for an annual bonus, and eligibility to partake in the Employee Participation Program.Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and eleven paid company holidays.
Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization.
At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply.
Don’t meet all the requirements? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification listed. Don’t let that stop you! We encourage you to apply if you have some of the requirements listed. You may bring qualities that we’re looking for in other areas. Building a diverse, inclusive, and customer centric workplace is important to us at Alchemer. If you’re excited about this role and your experience doesn’t perfectly align, we encourage you to apply anyway. Let’s talk!
