ABOUT SWING:
Founded in 2015 by former K-12 educators and administrators, Swing Education is a leading platform assisting school districts in sourcing dependable, highly qualified substitute teachers. Recently recognized as the Most Innovative Company in Education by Fast Company and named a Great Place to Work in 2024, Swing continues to set the standard for excellence in the EdTech space.At the core of our company stands a diverse and visionary leadership team. In the face of a nationwide teacher shortage, Swing believes that every classroom should have a teacher, and every student deserves uninterrupted learning. At Swing, we champion a fundamental belief: for our schools and students to thrive, our team must reflect the rich diversity of the thousands of students and educators we are privileged to serve.
We are committed to creating a work culture that embraces inclusivity and belonging for every member of our present and future team. To learn more about Swing Education and our Core Values, please click here.
Job Overview:
We are seeking an organized and results-driven Experiential Marketing Manager to lead and execute key sales events, marketing initiatives, offline marketing campaigns, targeted account outreach, and customer appreciation programs. This role will collaborate closely with sales, marketing, and customer success teams to create and manage campaigns that drive engagement, retention, and growth. The ideal candidate is a dynamic marketer with experience in event management, ABM tactics, and customer-centric marketing, with a passion for creating memorable experiences that resonate with our target audiences.
Key Responsibilities:
- Event Management: Plan, organize, and execute sales and marketing events, including trade shows, conferences, and customer appreciation initiatives. Partner with cross-functional teams to ensure events are impactful and aligned with business goals.
- Offline Marketing Campaigns: Develop and manage offline marketing strategies that complement digital efforts, focusing on ABM tactics, direct mail, and other grassroots marketing activities to engage high-value prospects and customers.
- Customer Appreciation Programs: Design and implement creative campaigns to enhance customer loyalty and retention, including appreciation events, gifts, and recognition programs that reinforce positive customer relationships.
- Cross-Functional Collaboration: Work with sales and customer success teams to ensure alignment on event goals, customer-facing initiatives, and marketing outreach. Foster strong communication to optimize marketing effectiveness.
- Budget & Vendor Management: Manage event and campaign budgets, ensuring cost efficiency while maximizing impact. Oversee relationships with external vendors, including event planners, printers, and agencies to deliver high-quality materials and services.
- Performance Tracking: Monitor and evaluate the success of campaigns and events using key performance indicators (KPIs) such as lead generation, customer engagement, and sales growth. Present data-driven insights to guide future strategies.
Qualifications:
- Experience: 5+ years of experience in event marketing, ABM, or a similar marketing role, preferably in a B2B or SaaS environment. Experience in managing customer-facing events and offline marketing campaigns is essential.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Event Marketing Expertise: Proven experience in planning and executing sales and marketing events that drive revenue and brand awareness. Ability to manage multiple events simultaneously with a high degree of organization.
- Customer-Centric Mindset: Strong understanding of customer needs and preferences with the ability to design marketing and event experiences that enhance customer loyalty and satisfaction.
- Collaboration & Communication:Strong cross-functional collaboration skills, with the ability to communicate effectively with internal teams and external partners. Excellent written and verbal communication skills.
- Analytical Skills: Ability to analyze campaign performance, track metrics, and adjust strategies to improve results. Familiarity with marketing analytics tools is a plus.
- Project Management: Demonstrated ability to manage complex projects with tight deadlines, overseeing multiple vendors, budgets, and timelines simultaneously.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Swing is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
Swing is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.Salary is commensurate on experience and is adjusted for cost of living standards dependent on position location. Swing Education offers a comprehensive benefits package which includes the following perks:
- Medical/dental/vision benefits
- Flexible Time Off (FTO)
- Paid holidays
- Parental leave
- Stock options
- Professional development reimbursement program
- Co-working membership reimbursement
- Mission-driven work
- Fun, collaborative, balanced culture
COMPENSATION:$100,000 - $110,000USD
