Position:
Digital Marketing & Events AssociateAbout Us:AlphaPoint is a leading fintech company with over 11 years of experience providing infrastructure to the cryptocurrency economy. We are seeking a motivated and detail-oriented marketing associate to support our small but mighty marketing team. This individual will manage a range of marketing activities, including paid advertising, trade shows, webinars, social media, PR, and email campaigns, contributing to the growth and visibility of our brand across multiple channels.Key Responsibilities:Paid Advertising
- Develop and execute paid advertising campaigns on LinkedIn and Google Ads.
- Manage advertising budget and optimize campaigns to maximize ROI.
- Track and analyze ad performance metrics, providing regular reports on campaign effectiveness.
Trade Shows
- Manage all aspects of trade show planning, including budgeting, logistics, vendor coordination, and booth setup.
- Work with sales teams to ensure proper lead generation and follow-up.
- Develop event-specific promotional strategies to maximize exposure.
Webinars
- Plan, promote, and facilitate webinars, including scheduling, speaker prep, and managing partnership opportunities.
- Coordinate webinar logistics from registration to post-event follow-up.
- Ensure webinar content aligns with marketing goals and engages the target audience.
Social Media Management
- Manage AlphaPoint’s LinkedIn and Twitter accounts, crafting content and engaging with the audience.
- Track social media metrics and provide insights to improve engagement and reach.
Public Relations Liaison
- Coordinate PR activities, collaborating with PR agencies and internal stakeholders.
- Draft press releases, bylines, and other media-related materials.
- Maintain relationships with media contacts and identify opportunities for thought leadership.
Email Marketing
- Develop and execute email marketing campaigns using HubSpot, including audience segmentation and automated workflows.
- Monitor email performance metrics and optimize campaigns for improved results.
- Maintain and update email lists and ensure all campaigns adhere to best practices.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in marketing, with specific experience in paid social advertising and event management.
- Proficiency with HubSpot for email marketing, automation, and reporting.
- Strong attention to detail and organizational skills.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- A self-starter with a keen interest in learning and developing expertise across all marketing disciplines.
- Strong interest in learning about the cryptocurrency industry and staying updated on industry trends.
What We Offer:•Competitive salary •Opportunities for growth and learning within the rapidly evolving fintech space.•Work with a dynamic team driving innovation in the cryptocurrency industry.
