Company Description:
At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.Our employees are integral to the company’s success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.
Job Description:
Our Marketing team is on the search for an Email Marketing Specialist to manage the entirety of the email campaign lifecycle from idea conception to email deployment. This is a self-driven position where creating engaging, value-driven email campaigns to reach our customers and prospects will play an integral role in customer growth and retention. Our ideal candidate is someone who leverages their creativity and expertise to build engaging email campaigns for lead generation and customer engagement.Reporting to our Baltimore headquarters is required for onboarding, training, and in-person team or company activities
A Day in the Life:
- Own the email campaign lifecycle from set-up, list upload/hygiene, QA/testing, and scheduling to tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
- Execute all email campaigns, marketing automation, drip programs, landing pages, and forms
- Develop and maintain contact database lists for highly targeted communication campaigns to prospects, leads, non-customer Contacts, customer Contacts, Channel Partners/,Integrators, and other strategic audiences
- Receive and document requests for new bulk communication, determining the best channel, placement, timing, and stakeholders for developing an execution plan
- Enforce branding and style guides for all emails
- Maintain email preference center and opt-out compliance and ensure emails are mapped to the correct customer preference
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution as required
- Share campaign performance data with the Content Marketing Director for top-level reporting and insights
- Organize images and content files from in-house creative resources
Required Skills:
- An advanced understanding of the Salesforce and Pardot Object Relationship Model
- Ability to create and maintain Segmentation Lists to ensure the correct audience is reached
- Understanding email execution, lead scoring, and automated email campaign best practices
- A team-player mentality and the ability to work in a fast-paced, rapidly changing environments
- Ability to collaborate with various departments and stakeholders
- Self-starter mentality with the ability to take guidance and constructive feedback Exceptional attention to detail with a proven ability to drive projects to completion
- Excellent written communication and copywriting expertise
- HTML/CSS proficiency with the ability to build and edit Pardot email, form, and landing page templates
- Ability to report on specific email marketing KPIs using the out-of-the-box reporting tools in Salesforce and Pardot i.e., Closed Won business resulting from Marketing Campaigns; Contacts and Leads created as a result of cold/warm email campaign targeting
- Knowledge of email regulations such as CAN-SPAM, Canada’s Anti-Spam Law (CASL), GDPR, and CCPA
Desired Skills:
- Building and maintaining Engagement Studio Programs in Pardot
- Pardot Lead Scoring for prospect CRM Syncing
- Pardot/ Salesforce Administration experience
Education and Experience:
- Bachelor’s Degree in Marketing, Communications, Business, or related field
- 5-7 years of experience using the Salesforce Sales Cloud, Marketing Cloud and Pardot suite. Other Lead Generation tools are encouraged. i.e Adobe Marketo, ZoomInfo Engage, LinkedIn SalesNavigator, Zoom Webinars
Alertus Career Advantages:
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work Homebuying Incentive Program
- Employee Referral Bonuses
- Flex Scheduling
$74,000 - $84,000 a yearThe referenced base salary range represents the low and high end of Alertus’ salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will depend on several factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications.All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the process of vaccination by the first day of their employment (some exceptions may be considered if within the company policy guidelines).
Proof of vaccination or exemption must be provided before their start date.Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID-19.All your information will be kept confidential according to EEO guidelines.EEO/AA Employer M/F/D/VAT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIPApply for this job
