What We Do
We’re a marketing software company that serves small business owners, primarily financial advisors, and insurance agents. About 40,000 small businesses use our tools to build websites and send out our content. Generally, these businesses don’t have marketing departments but are growth-minded enough to know they need to market themselves. We help them do just that. We work together to create beautiful website designs, automated marketing tools, and award-winning educational content for them. The end goal is to help them build better relationships with their clients with less hands-on effort.
About Our Culture
FMG started over a decade ago and now has 300+ (and growing!) employees spread out across the globe. We embrace a fast-paced, results-oriented culture, and focus on a healthy work/life balance. We value collaboration and open, thoughtful communication. We believe work should be both engaging and challenging, mixed with a good sense of humor. Our goal is to invest in motivated, successful individuals and watch them succeed both inside and outside of work. We’re building a winning team of A+ players and we hope you’ll be next to join us.
Our Commitment to Diversity, Equity, and Inclusion
At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to diversity and inclusion in our employees, services, and products, as well as in the communities in which we live and work.
Our Employee Benefits
FMG strives to be a top-tier employer. We continually evaluate our benefits and total compensation packages to ensure we offer our employees the most competitive package we can provide.
- Generous paid Holiday schedule with a paid Winter Holiday Shutdown week
- Comprehensive paid time off policies including vacation, sick, parental, and bereavement leave.
- Robust Insurance Plan including:
- Medical with $0 co-pay Telehealth plan
- Dental
- Vision
- Health Savings Account (HSA) with generous employer contributions
- Flexible Spending Accounts (FSA)
- Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
- Company-paid Short & Long Term Disability coverage
- Company-paid Employee Assistance Program (EAP)
- Matching 401(k) with immediate full vesting
- Employee Events Committee that plans fun in-person and virtual events
- On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
- Internet & Gym Reimbursement!
- Work computer equipment is provided to help you succeed :)
About the Role
We are seeking a HubSpot Marketing Manager to enhance and own our marketing automation efforts. In this role, you will manage, optimize, and develop our marketing automations to support lead nurturing and client engagement. Working closely with our marketing and sales teams, you will be responsible for executing effective email campaigns and improving the overall engagement through the customer journey.
Compensation This position offers $90,000-$110,000 based on experience and qualifications. This position also offers an annual bonus as long as company performance metrics are met.
Primary Responsibilities & Expectations
- Manage all email distribution on behalf of our product and revenue marketing teams using HubSpot, ensuring quality, email best practices, and insights from prior campaigns are always reflected
- Design and optimize email templates, focusing on mobile-friendly layouts and advanced personalization features
- Manage and segment email lists to enhance engagement and conversion rates
- Implement and refine lead routing processes to maximize sales team efficiency
- Analyze campaign performance metrics and generate comprehensive reports on key marketing initiatives
- Provide data-driven insights to inform and improve future marketing campaigns
- Continuously optimize email deliverability, open rates, and overall campaign effectiveness
- Develop and maintain HubSpot workflows for lead nurturing and customer lifecycle management
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing channels
- Stay updated on email marketing best practices and HubSpot platform updates
- Manage HubSpot CRM, including contact management, lead scoring, and data integrity
- Create and maintain landing pages, forms, and CTAs to support lead generation efforts
- Implement A/B testing strategies to refine email content and improve performance
- Continuously explore new tools, strategies, and technologies to enhance marketing automation and stay ahead of industry trends.
- Leverage AI-driven tools and analytics to automate personalization, improve targeting, and optimize marketing campaign performance.
- Access to a private & secure workspace, free from distractions
- Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
- An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Skills and Qualifications
- Proficient in HubSpot marketing automation (CRM, email campaigns, workflows, reporting, etc.).
- Strong understanding of marketing automation best practices, lead nurturing, and lead scoring.
- Experience with campaign analysis, performance tracking, and reporting.
- Skilled in email segmentation, A/B testing, and optimization to improve engagement.
- Strong collaborative and communication skills, with attention to detail in writing and proofreading.
- Interest in staying current with marketing technology trends and best practices.
Nice to Have
- Familiarity with the wealth management or insurance sectors.
- Experience using buyer intent platforms
- Video editing for marketing assets such as webinars and customer testimonials.
- Ability to adapt in a fast-paced environment and take initiative when needed.
FMG is proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact [email protected].You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/
