eCommerce Marketing Manager

FluentPet is at the forefront of transforming communication between humans and their pets through our innovative tools and community-driven research. Leveraging cognitive science, we enhance interspecies communication, continuously evolving our FluentPet HexTile System. As we expand, we’re seeking a dynamic E-commerce Growth & Revenue Manager to drive our revenue and operational excellence across our online platforms.

Job Overview:

We are looking for a highly organized and strategic E-commerce Growth & Revenue Manager to spearhead revenue generation and optimize our e-commerce operations. This role is crucial in accelerating revenue growth, refining merchandising strategies, and ensuring exceptional performance across our platforms like Amazon and Shopify. If you’re passionate about leveraging data to drive results and excel in a fast-paced environment, we want to hear from you.

Key Responsibilities:

Revenue Growth & Performance Optimization:

• Drive Revenue: Take ownership of revenue growth across Amazon, Shopify, and other platforms, focusing on consistent profitability and scaling.
• Strategic Execution: Develop and implement strategies to enhance sales funnels, conversion rates, and customer acquisition and retention.
• Data Analysis: Utilize data to uncover sales trends, customer insights, and market opportunities, and translate these into actionable growth strategies.

Merchandising & SKU Management:

• Strategic Merchandising: Oversee merchandising strategies and SKU mix to maximize visibility, sales, and profitability.
• Product Optimization: Ensure that product listings are optimized for peak performance, adjusting based on sales data, market trends, and competitive analysis.

E-commerce Operations & Project Management:

• Operational Excellence: Manage daily operations of FluentPet’s online stores, including inventory, pricing, promotions, and launches.
• Cross-functional Coordination: Collaborate with marketing, product, and logistics teams to ensure seamless operations and timely execution of growth initiatives.
• Sales Initiatives: Lead the planning and execution of sales events, product launches, and promotional activities to drive revenue.

Amazon & Shopify Expertise:

• Platform Optimization: Enhance storefronts and product listings on Amazon and Shopify to maximize visibility and conversion.
• PPC Management: Oversee and optimize PPC campaigns on Amazon and other platforms to drive targeted traffic and boost sales.
• Performance Review: Continuously refine product pages for optimal search algorithm performance and customer engagement.

Data-Driven Decision Making:

• Metrics Tracking: Monitor and analyze key performance metrics such as conversion rates, ROAS, CAC, and LTV to guide decision-making.
• Continuous Improvement: Employ A/B testing and other methodologies to iteratively improve sales performance and strategy.

Project Management & Organization:

• Efficiency Enhancement: Lead initiatives to streamline workflows and improve operational efficiency.
• Multitasking: Manage multiple projects simultaneously, ensuring timely and successful execution of e-commerce and revenue initiatives.
• Collaborative Problem-Solving: Work closely with supply chain and customer service teams to address inventory and fulfillment challenges.

Qualifications:

Education:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.

Experience:

• 3+ years of experience in e-commerce, merchandising, or revenue management with a demonstrated ability to drive growth on Amazon, Shopify, and other platforms.

Technical Skills:

• Expertise in Amazon Seller Central and Shopify.
• Proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Experience with PPC campaign management on Amazon and Google Ads.
• Familiarity with project management tools (e.g., Asana, Trello).

Soft Skills:

• Highly organized with meticulous attention to detail.
• Excellent communication and teamwork skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.

Preferred Qualifications:

• Experience in the pet industry or with mission-driven companies.
• Proven track record of scaling e-commerce revenue in North or South America.
• Knowledge of A/B testing, CRO tactics, and digital marketing strategies.
• Experience with Klaviyo for email marketing, including campaign management and performance analysis.

What We Offer:

• Competitive compensation based on experience.
• Flexible remote work environment.
• Opportunity to make a meaningful impact on pet-human communication.
• Professional development opportunities.
• Pet-friendly policies and discounts on FluentPet products.