The Big Picture
DigiSay is a leading MPN (Multi-Platform Network) in the MENA region that has diversified its portfolio of services to be specialized in the media sector but aiming for those services to be scalable and technology-based. DigiSay’s objective is to become one of the biggest digital media companies in the EMEA region using technology and targeting the global market and making sure it’s a great place to work for.
About the Role:
A Content creator is responsible for coming up with unique content ideas for publication across online or digital platforms. And responsible for overseeing and executing content strategy. You need creative vision, collaboration skills, the ability to understand and work with stakeholders, and the ability to see the big picture for DigiSay and clients. The Content Creator is accountable to deliver content that is engaging, meet KPIs, metrics, and drive revenue through content.
Responsibilities
- Creative thinking to develop unique content ideation and writing for the digital landscape: short form copies, viral content creation, influencer marketing, social media, etc
- Come up with an insight and turn a brief to a digital creative idea or campaign, ensuring the brand and platform is at the heart of the idea.
- Work cross functionally with the content strategist on briefs to conceptualize and execute the strategy in a creative direction to drive awareness, reach and engagement.
- Brief and work closely with the designer to make your ideas come to life with a visual representation and provide constructive feedback when necessary.
- Proactively recommend content opportunity ideas for existing clients and potential clients.
- Produce written content, including articles, blog posts, social media captions, email newsletters, and website copy.
- Optimize content for search engines by incorporating relevant keywords, meta tags, and other SEO best practices.
- Coordinate with the marketing, strategy and design team to distribute content across various digital channels, including social media, newsletters, websites, and email campaigns.
- Develop content for Digisay, celebrities and brands to increase its visibility, reach, and engagement.
- Review and edit content for clarity, accuracy, grammar, and spelling.
- Monitor and analyze the performance of content using, identify trends, and make data-driven recommendations for improvement.
- Stay updated with industry trends, best practices, and emerging technologies to ensure our content remains relevant and competitive.
Requirements:
- Bachelor's degree in marketing, mass communications or any related field.
- 2-4 years of experience in content creation, creative writing or any related field.
- Strong command of written Arabic and English with impeccable grammar, spelling, and punctuation.
- Ability to generate innovative ideas and think outside the box to create engaging content.
- Meticulous approach to editing and proofreading content for accuracy and quality.
- Proficiency in using content management systems (CMS), social media platforms, and other digital tools.
- Understanding of SEO principles and best practices to optimize content for search engines.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Strong communication skills and the ability to work effectively with cross-functional teams.
- Good knowledge of analytics tools to measure content performance and make data-driven decisions.
- A portfolio showcasing your previous content creation work, demonstrating your writing skills, creativity, and ability to engage an audience.
