Growth Marketing Senior Associate

About Bankrate:

Healthier Wallet, Happier You.

1976. In

Red Ventures portfolio of brands that help millions of people make life's most important decisions. With a focus on safeguarding integrity from our

Bankrate helps millions of people do more with their money.

About the Senior Associate Role: 

What You Will Do:

• Data Analysis:
• Help us uncover new strategic moves in the earned media space by aggregating and analyzing data to identify new opportunities for brand building
• Using SEO data, define the impact of various brand marketing efforts on search rankings
• Cross functional collaboration:
• Using data driven insights, earn buy-in from cross functional teams to help set strategy and define the roadmap
• Bridge the gap between data driven insights and campaign execution by working shoulder to shoulder with digital PR, social marketing and content marketing teams
• Data Operations:
• Oversee API integrations and manage relationships with data vendors
• Reporting: 
• Assist with reporting\across a variety of metrics, communicate findings to stakeholders
• Set benchmarks for measuring success and forecasting future performance
• Innovate and recommend new initiatives to enhance impact

What Bankrate Is Looking For:

• Someone who wants to work a Hybrid Work Schedule: 
• Ability to work at Red Ventures’ Corporate Headquarters inFort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.
• Ability to work from home on Mondays and Fridays.
• Experience: At least 5 years of experience in Digital Marketing, Marketing analytics, Brand Marketing, or Search Engine Optimization is required.
• Education: Bachelor's Degree is highly preferred, but not required. Experience can be considered in lieu of Degree. 
• Passionate about innovating in earned media and connecting brands with people through content
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
• The ideal candidate will have strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data; including comfort working in the weeds with data using tools such as Microsoft Excel, SQL, Google Analytics, Looker/Looker Studio, Google Tag Manager, and other common reporting platforms.
• Able to communicate with Engineering teams for data fixes
• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
• Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
• Eagerness to track the competitive landscape. Capable of identifying emerging competitor tactics and translating that into campaign strategy

Perks and Benefits:

• Unparalleled Experience: 
• 1:1 Coaching and Stretch Assignments early in your career
•  Robust L & D Offerings
• Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription

Family Support, Planning, and Fertility: 

• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
• Medical, Dental, Vision, Health Insurance Coverage 
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program

Hybrid Schedule + Generous Paid Time Off (PTO):

• On-site Collaboration and Work From Home (WFH) Days 
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years 

On-Site Perks: 

• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!) 
• Frequent Community Events and Celebrity Guest Speakers 

Inclusive Benefits:

• Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace.