Job Title: Senior Buyer (Google & Meta Ads)
Company: Strattmont (Tetovo, MK)Location: RemoteEmployment Type: Full-timeAbout Us:Strattmont is a global leader in recruitment and talent acquisition, delivering innovative staffing solutions to companies across Europe, the US, Asia, and North Africa. We are now expanding into digital marketing services, providing clients with expert media buying and advertising strategies across major platforms like Google and Meta.Position Overview:We are seeking an experienced Senior Buyer to manage and optimize advertising campaigns on Google and Meta (Facebook, Instagram) for our clients.
The ideal candidate will have a strong background in digital marketing, media buying, and data-driven decision-making. This role will require deep knowledge of campaign strategy, budget management, and performance analysis to ensure maximum ROI for our clients.Key Responsibilities:Campaign Management: Plan, execute, and optimize high-budget ad campaigns across Google Ads and Meta (Facebook/Instagram) platforms to meet client objectives.Performance Optimization: Continuously monitor and analyze ad performance data, making strategic adjustments to optimize cost-efficiency, targeting, and ad creative.Budget Management: Effectively manage ad spend and budgets to maximize ROI while maintaining alignment with client goals.Market & Audience Research: Conduct in-depth audience analysis and market research to identify trends and opportunities, ensuring campaigns are aligned with target demographics.Creative Collaboration: Work closely with the creative team to develop and test new ad creative concepts, ensuring alignment with brand messaging and campaign goals.A/B Testing: Implement and monitor A/B testing for ad copy, visuals, and landing pages to enhance campaign performance.Client Reporting: Prepare and present detailed reports on campaign performance, key insights, and optimization strategies to clients and internal stakeholders.Strategy Development: Lead the development of paid media strategies tailored to clients' specific business objectives and target audiences.Cross-Platform Coordination: Coordinate with other digital channels to ensure a cohesive marketing strategy across all client touchpoints.Qualifications:Experience: Minimum of 5 years of experience in media buying and digital advertising, with a focus on Google Ads and Meta platforms.Expertise: In-depth knowledge of Google Ads, Facebook Ads Manager, and Instagram Ads, including advanced audience targeting, bidding strategies, and ad formats.Analytical Skills: Strong ability to interpret data, analyze trends, and make data-driven decisions to optimize performance.Certifications: Google Ads and Facebook Blueprint certifications are highly preferred.Tech-Savvy: Proficiency with analytics tools such as Google Analytics, Meta Analytics, and other third-party ad management platforms.Communication: Excellent verbal and written communication skills for client presentations and report preparation.Detail-Oriented: Strong organizational skills, with a high attention to detail in executing and managing multiple campaigns simultaneously.Problem Solver: Ability to think critically and creatively to troubleshoot issues and find effective solutions.Preferred:Experience managing large-scale campaigns.Background in working with clients in various industries, including e-commerce, SaaS, and B2B.Experience working in a fast-paced agency environment.
