Who We Are
Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space.
With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com
Our Ways of Working
We have team members located across the United States and Canada spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite.
These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.
What the Role Is
Babylist is hiring a PR and Communications Manager. This will be an integral role of the Brand Marketing, reporting to the Director of PR and Social, and will focus on supporting both our PR initiatives and VIP relationships in and around Babylist Beverly Hills. This person will work closely with our PR agency and support our overall press narrative across our key audiences of consumer, tech and industry media.
This person must be based in the Greater Los Angeles area and can travel to Babylist Beverly Hills ~2 days/week to be the Babylist brand liaison and host influencers, celebrities, and media (exact frequency will vary week by week).
Who You Are
- 5-8 years of experience in PR, ideally with a mix of experience in consumer and tech
- You have 2+ years of experience working with celebrities, influencers, agencies, and management teams. You are a skilled, savvy, and extremely professional communicator and point of contact for this critical audience
- You are a creative thinker and problem solver
- Deep understanding of strategic PR initiatives and media relations and how those can propel a brand forward
- You have extraordinary written communication skills and have the ability to write and edit executive emails, press releases and internal memos with impeccable grammar while keeping your audience entertained and engaged
- You have a natural curiosity and understanding of the pop culture landscape. While you don’t have time to consume every piece of media, you understand trending celebrities, TV shows, movies, and music
- You have experience and knowledge of the ever-evolving influencer ecosystem and have a proven track record of building and maintaining excellent relationships
- You are metrics savvy and can connect PR and VIP initiatives to brand measurement, assessing every opportunity with a high level of judgment for how it grows and strengthens the Babylist brand, both quantitatively and qualitatively
- You understand social media (experience is a plus).
How You Will Make An Impact
- You will be a key member of the PR team, working directly with the Director of PR and Social and our PR agency for all PR initiatives. Your scope will include project management, writing and editing press releases, awards submissions, and internal updates, and crafting interviews and prep docs for press opportunities
- You will partner with our data team to utilize data to support and shape stories about trends and craft a story that supports Babylist’s strategic goals
- Measure the impact of PR initiatives on a monthly and quarterly basis, providing written updates to executives
- You will help manage our influencer agency on the ground in LA, building key relationships with them and ensuring they are working towards our goals
- You will be the face of the Babylist brand for a key audience of celebrities, influencers and management teams, responsible for building and nurturing relationships both virtually and in-person.
- You will be the point person for Babylist Beverly Hills visits and events, ensuring that all parties are clear on goals and ensuring all deliverables are met. You will have high energy and warm in-person communication so that all parties are left feeling positive about Babylist.
- Partner with our Sales team to negotiate and integrate Brand Partners into opportunities with VIP, building new revenue streams for Babylist
- Support timely reactive communications and crisis communications initiatives
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- We believe in exceptional management
- We are an antiracist organization and doing the work to support differences of all kinds
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.The estimated pay range for this role is $99,600.00 - $149,400.00In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.
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