CRM Lifecycle Manager/Senior Manager
New York
- 3+ years of experience in CRM and customer retention in the betting or social gaming industry or a related field
- Develop and implement campaigns from audience segmentation to creative development, deployment and measurement across multiple channels, such as email, SMS, push and in-app, to increase customer engagement and retention
- Conduct A/B testing to optimize campaign performance and ROI
- Identify and execute opportunities for upselling, cross-selling and loyalty
- Analyze customer data and behavior to identify trends, patterns, and insights to inform future strategies
- Collaborate with the CMO to establish clear retention goals, budgets, and key performance indicators for measuring campaign effectiveness
- Collaborate with other teams, such as engineering, trading, UI/UX, product and customer support, to ensure a seamless and consistent customer experience
- Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success
- Previous experience with venture-backed startups and Customer IO a plus
- Requirements: Bachelor's degree in Marketing, Business, Statistics or a related field
Reporting to the CMO.Please note there will be a 3-month probation period for this position.
Who is Novig?
At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks.
They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology.
How does Novig approach compensation?
We are big believers in providing excellent compensation to everyone on the team as we build.
- We offer salaries at the top of the benchmarks you’d find for senior roles at big name companies
- We provide equity to all employees regardless of role. We are looking for people who can grow with us as we scale our team and product, and we think it’s important for all employees, especially our first few teammates, to have significant equity in the company so you have skin in the game and our incentives are aligned.
What benefits does Novig offer?
We are embarking on an ambitious journey and are committed to providing generous benefits, even at this early stage.
- Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums
- Generous 401(k) plan, matching up to 4% of base salary
- Health Savings Account (HSA) with $1,080 annual company contributions
- $24/day food or commuter stipend when working in our new office
The annual salary range for this position is $70,000 - $120,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
