Acquisition Marketing Manager/Senior Manager
New York
- 3+ years of experience in marketing in the betting or social gaming industry or a related field
- Design and execute acquisition marketing campaigns, with a strong emphasis on an affiliate, partnership and/or programmatic
- Build out our programmatic advertising capabilities and manage day-to-day execution of campaigns
- Implement A/B testing to identify the most effective targeting, bidding strategies, and creatives
- Identify key partnership and affiliate prospects, build a pipeline, negotiate to close deals, onboard and manage partner relationships
- Review analytics to inform future strategic decisions that drive customer acquisition
- Assist in other areas such as event planning, CRM/retargeting, loyalty, and social media management
- Partner with XFN teams such as engineering, trading, UI/UX, product and customer support to further acquisition marketing goals
- Collaborate with the CMO to establish clear acquisition goals, budgets, and key performance indicators for measuring campaign effectiveness
- Previous experience with venture-backed startups a plus
- Requirements: Bachelor's degree in Marketing, Business, or a related field
Reporting to the CMO.Please note there will be a 3-month probation period for this position.The annual salary range for this position is $70,000 - $120,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Who is Novig?
At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks.
They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology.
How does Novig approach compensation?
We are big believers in providing excellent compensation to everyone on the team as we build.
- We offer salaries at the top of the benchmarks you’d find for senior roles at big name companies
- We provide equity to all employees regardless of role. We are looking for people who can grow with us as we scale our team and product, and we think it’s important for all employees, especially our first few teammates, to have significant equity in the company so you have skin in the game and our incentives are aligned.
What benefits does Novig offer?
We are embarking on an ambitious journey and are committed to providing generous benefits, even at this early stage.
- Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums
- Generous 401(k) plan, matching up to 4% of base salary
- Health Savings Account (HSA) with $1,080 annual company contributions
- $24/day food or commuter stipend when working in our new office
The annual salary range for this position is $70,000 - $120,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
