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Associate Manager - Marketing


Razorpay was founded by
Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business.

Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital). Razorpay POS, Razorpay’s comprehensive suite of point-of-sale led payment solutions, enables businesses to accept various modes of payment across all customer touchpoints. Be it across the counter, on delivery, or via kiosks and vending machines, Razorpay POS devices offer a smooth payment experience with fast processing and high transaction success rates.

Merchants are also able to offer consumers convenient payment options like EMI right on the POS device. Access to real-time transaction data and analytics via the merchant portal enables businesses to drive data-led decisions. With over 500,000+ user touchpoints across India & the UAE, Razorpay POS is at the forefront of transforming payment experiences. Formerly known as Ezetap, Razorpay POS emerged after Ezetap’s acquisition by Razorpay in August 2022. As a full-stack financial services organization founded in 2014 by Shashank Kumar and Harshil Mathur, Razorpay is dedicated to innovative payment and business banking solutions, promising a transformative journey for businesses.

The Role:

As an Associate Manager - Brand,  you will be responsible for owning and executing Razorpay POS’ marketing strategy and content for different stakeholders as part of driving consideration and awareness for the brand. This is an exciting opportunity to build a brand while driving awareness and adoption across the offline payments market.
The ideal candidate will be responsible for developing and executing brand strategies that enhance our market presence and drive brand loyalty. This role requires a combination of strategic thinking, creativity, and strong project management skills.

Key Responsibilities:


  • Brand Strategy Development:
  • Assist in the development and implementation of comprehensive brand strategies that align with Razorpay POS’s vision and objectives.
  • Conduct market research and competitor analysis to identify opportunities and challenges in the marketplace.
  • Brand Campaign Management:
  • Plan, execute, and manage brand campaigns across various channels, including digital, social media, print, and events.
  • Collaborate with internal teams and external agencies to create compelling and cohesive brand messages.
  • Content Creation:
  • Develop and oversee the creation of high-quality content that resonates with our target audience, including videos, blogs, social media posts, and more.
  • Ensure all content is consistent with brand guidelines and maintains a high standard of quality.
  • Brand Performance Analysis:
  • Monitor and analyze the performance of brand campaigns and initiatives using key metrics and KPIs.
  • Provide regular reports and insights to senior management to inform decision-making and strategy adjustments.
  • Collaboration and Communication:
  • Work closely with the product, sales, and customer support teams to ensure brand consistency and alignment across all touchpoints.
  • Foster strong relationships with stakeholders, partners, and vendors to enhance brand visibility and impact.
  • Brand Innovation:
  • Stay updated with industry trends, emerging technologies, and best practices to drive innovation in brand strategies.
  • Propose and implement new ideas and initiatives to keep the Razorpay POS brand fresh and engaging.

Qualifications:


  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of experience in brand management, marketing, or a related role.
  • Strong understanding of brand strategy, market research, and consumer behavior.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong analytical skills with a data-driven approach to decision-making.

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. Follow us on LinkedIn & Twitter

Life at Razorpay Software Private Limited

We are a spirited, ambitious and bunch of fun folks who have taken up the challenge of transforming the way businesses accept digital payments in India. We have gone from offering a pure payment gateway to offering a product suite that manages the entire payments lifecycle for all businesses, from startups to SMEs to large enterprises. We are a payment solution for forward-looking businesses. We enable online merchants with any payment need to easily accept, process and disburse payments through the most developer-friendly APIs, easy integration, onboarding processes and truly involved customer support. Our customers swear by our tech and UX, and we are ecstatic to see people enjoy the results of our fanatic focus on making online payments simple and accessible. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers and above all people who are dreamers and doers at the same time. We are also powered by an enviable list of investors, who guide us to deliver outstanding outcomes and lead the way in redefining payments. Together we say - 'The Future of Payments is Here' OUR CULTURE We think you can do your best with a freedom to experiment, sense of ownership of your work, license to fail and when you have peers who care just as much as you about their art. We default to transparency because everyone can contribute to anything, and it's only possible if you get to know what's going on. Meetups, gaming, movies, team outings, celebrations, conferences & events, are some of the things we enjoy. AND YOU ARE Someone who thinks learning is the aim of life. You don't want to hide behind a mundane corporate job, a cog in the bigger scheme that's unknown. You want to own what you do and drive it to completion, with a touch of perfection befitting your zeal for your work. You swear by perfection and you bow to the church of research-based innovation. You love your tech and automation is your religion. Now that you know us and we know you, let's talk about what you can work on at Razorpay. CONTACT US Email: jobs@razorpay.com
Thrive Here & What We Value1. Equal Employment Opportunity Policy2. Welcomes interests and applications from all groups and communities across the globe3. Open Communication4. Innovative Technology5. Customer-Centric Approach6. Robust Technology7. Comprehensive and Holistic Thinking8. Diverse Range of Products and Features9. Mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes10. Innovation and Change-Driven Perspective
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