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Full-timeDescriptionOpenLoop is looking for a Director of Marketing to join our team at our HQ in Des Moines, IA. In this role, you will lead marketing efforts with a hands-on approach, focusing on demand generation, ABM campaigns, customer segmentation, ICP mapping, pipeline reporting, and optimizing the customer journey. This role requires a strategic and tactical leader who can align marketing initiatives with business goals, driving growth and revenue while managing the overall marketing budget.
Experience in healthcare or a related industry is a strong bonus.
About theRole
Responsibilities include, but are not limited to:
- Lead demand generation strategies, implementing Account-Based Marketing (ABM) campaigns to target high-value accounts and drive pipeline growth.
- Define and refine the Ideal Customer Profile (ICP) and optimize the customer journey from acquisition to retention, collaborating across teams for a seamless experience.
- Develop effective lead routing processes and implement lead scoring/nurturing programs to increase conversion rates, ensuring qualified leads flow to sales.
- Oversee brand positioning and awareness initiatives, ensuring a consistent message across all channels, including PR and communications.
- Lead go-to-market strategies for product launches, aligning with sales and product teams to communicate clear value propositions and competitive advantages.
- Drive SEO strategy and oversee web analytics to optimize traffic, engagement, and lead generation. Use data to refine strategies and improve website performance.
- Plan and execute marketing presence at conferences,industry events, and webinars to increase brand visibility and generate leads.
- Manage the marketing tech stack, KPIs, dashboards, and reporting to measure performance and ROI. Oversee the overall marketing budget, optimizing spend across channels.
- Collaborate with sales to provide tools, content, and training that improve sales effectiveness, supporting revenue and pipeline goals.
- Build and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement.
Requirements
- 8+ Years of proven hands-on experience in a senior marketing role within a SaaS company
- Expertise in ICP, customer journey mapping, lead funnel management, SEO, and web analytics.
- Strong background in brand development, product marketing, and event marketing.
- Experience managing marketing budgets and optimizing spend.
- Healthcare industry experience or knowledge is a plus.
- Proficiency with marketing automation tools (HubSpot, Marketo, Salesforce).
- Data-driven, with a focus on KPIs and performance metrics.
- Excellent leadership and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
About OpenLoop
OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring healing anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.
Our Company Culture
We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.Sound like a good fit? We’d love to meet you.
