About the Role:
Sendoso is looking for a Senior Manager, Integrated Marketing to lead our inbound pipeline generation efforts. Reporting directly to the SVP of Marketing, you will focus on architecting and executing integrated marketing programs that increase positive awareness, inspire trust and drive new business and expansion pipeline.This role is ideal for someone who has mastered demand generation, integrated marketing, and campaign planning/execution at a mid-career level (manager/senior manager) and is ready to execute at the next level.
This means a combination of strategic thinking, planning and prioritization with the hands-on drive to execute, unblock and measure the success of your plans independently.The right person excels at building, reporting on, and optimizing delightful, impactful integrated programs and events that drive pipeline and revenue. Demand generation is multifaceted and we’re covering a lot of ground in the bullets below. You’ll partner closely with the SVP of Marketing and the Marketing team to prioritize key areas of focus with respect to quarterly goals.What you’ll do:
- Collaborate with internal and external experts to create useful and share-worthy multimedia content (reports, playbooks, webinar series, etc) that feeds our programs.
- Leverage all of the channels listed below (and more) to create brilliant pipeline-generating programs, including:
- Targeted direct mail and gifting campaigns
- In-person and virtual events
- Email
- Organic social
- Paid social
- Paid sponsorships
- SEO
- SEM
- Develop delightful, best in class signal-based ABM programs, leveraging Sendoso and tools like UserGems and 6Sense to build dynamic account lists and engage, multithread into and convert best-fit, high intent target accounts
- Collaborate with the Sales team and our partners to optimize and scale our partner marketing strategy
- Plan and execute our conference and field event strategy, getting Sendoso in front of the right people/companies and bringing prospects and customers together
- Be an authority on the engine that drives inbound pipeline growth for our business and share your insights internally and externally (we believe in learning/building in public)
- Dig into the data: interpret multitouch and SFDC reports, obsess over pipeline and conversion numbers and build/own dashboards that will help direct your strategy and quarterly/annual forecasts
- Help us craft a delightful and effective online buying experience that puts the buyer first every step of the way
- Build a culture of consistent, focused experimentation and optimization to improve channel performance
- Work cross functionally to drive alignment and develop strong relationships within marketing and with Sales, Product and CX.
Your experience:
- 6 years of demand generation/integrated campaign marketing and event experience
- Using content marketing, events and gifting/direct mail to connect with people in a meaningful way and drive marketing results is a superpower of yours
- Experience managing and collaborating with agencies/consultants on successful integrated marketing programs
- Can showcase examples of the exceptional programs you’ve built to drive pipeline with integrated programs
- Passionate about creating a buying experience that puts the customer at the forefront of every decision and elevates the overall journey our customers take as they interact with our brand
- Very organized and execution-oriented
- A passion for data analysis and using data to drive incremental improvements and steady growth
- An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle
- Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
What We Believe:
- One Team - Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us. By embracing the "One Team* core value, we can harness the power of collaboration to drive innovation, overcome challenges, and achieve outstanding results.
- Fuel Potential - Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential. We empower our team and lift them to higher levels of achievement, both personal and professional.
- Real Connections - It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.
- Unboxed Thinking - We encourage our team to think creatively and approach challenges from fresh perspectives. We believe that by encouraging and supporting diverse ideas, we can uncover innovative/groundbreaking solutions and deliver an exceptional product and experience.
- Customer Centric - We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint. At the end of the day, our customers' satisfaction and happiness are our ultimate measures of success.
What You'll Love:
- Comprehensive Medical Plans plans - we’ve got you covered!
- Take-What-You-Need Time Off
- Vacation Bonuses 2X/Year
- 401K Plan
- FSA Plan
- Free General Medical & Mental Health care via Healthjoy
- Volunteer Time Off
- Birthday Time Off
- Generous parental leave benefits for both birthing and non-birthing parents
- Access to Employee Assistance Programs (EAPs)
- Fitness discounts through ClassPass
- End-to-end family planning discounts through KindBody
- Discounted pet insurance through Pin Paws
- Free and discounted legal benefits through Rocket Lawyer
- Financial wellness benefits through Morgan Stanley
How we work:• We work sane, sustainable and flexible working hours.• We offer PTO, and have a genuine, supportive culture around work life balance and boundaries. • We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization.• We provide comprehensive benefits to reward and support our employees. Who We Are:Sendoso is the leading Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions™ at scale.
This makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right! We’re a Series C company with $154M in venture capital funding with more than 800+ customers and 20,000 active users. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics.Our mission is to help companies rise above the noise by eradicating spam and elevating relationships. Our goal is to enable businesses everywhere to make more human connections in a digital world.Sendoso is an equal opportunity employer: we value diversity.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.
