Product Marketing Manager

What You’ll Do:

Sales Enablement & Product Content

• Create and own a comprehensive library of sales enablement materials, including one-pagers, product decks, demo videos, etc, and use case documents to empower the sales team and help drive pipeline
• Work closely with sales and customer success teams to ensure product messaging is consistent and impactful across all channels.
• Create scalable, persona-driven playbooks that can be used in both product education and targeted marketing campaigns to support pipeline generation
• Manage cross-functional training sessions and workshops on new features, product updates, and positioning.

Feature Launches & Go-To-Market

• Own and drive the go-to-market strategy for new product features and releases.
• Create product positioning and key messaging frameworks that resonate with target personas and highlight product value.
• Lead cross-functional teams through successful feature launches, coordinating with product, marketing, and sales to ensure aligned communication.
• Craft compelling product narratives for use in all marketing channels, including website content, email campaigns, and PR.
• Produce and repurpose product content into multiple formats to drive engagement across various digital platforms, including LinkedIn, email marketing, and webinars.
• Help map and build out content strategies for various stages of the buyer journey to nurture leads and accelerate sales cycles.

Website Strategy & Optimization

• Own the strategy and execution of the company website as a critical engagement and sales conversion tool.
• Collaborate with product and designers to build engaging user experiences, optimize product pages, and manage product-related content.
• Implement and manage on-page SEO strategies to enhance search engine visibility and organic traffic growth.
• Lead testing initiatives and analyze web data to drive continuous improvement in conversion rates and user engagement.

Performance Tracking & Insights

• Define and track KPIs to measure the success of product marketing initiatives.
• Regularly review campaign performance data and provide insights and recommendations for optimization.
• Stay up-to-date with industry trends, competitive landscape, and emerging technologies to inform go-to-market strategies and content direction.

What You Bring:

• Minimum 5+ years of experience in marketing, design, and content; direct experience in building sciences, design and architecture, or construction tech is required
• Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling narratives. Quality matters to you vs. pure speed. 
• Proven track record of creating impactful sales enablement content and launching successful features with a strong emphasis on multi-channel campaign execution
• The ability to lead cross-functional groups to collaborate, organize, and execute high-quality, multi-channel projects end-to-end
• Good understanding and working knowledge of website management, modern marketing tools, and CRM (e.g. Hubspot, Webflow, etc.)
• Strong design sense and taste. You can effectively communicate and execute on a creative vision and know what great design and marketing looks like. 

Who You Are:

• You thrive in a fast-paced, high-growth environment and are comfortable with ambiguity and adaptation. 
• A natural problem solver who proactively identifies opportunities and drives impactful change.
• You have a keen eye for design and content, with the ability to differentiate between good and great marketing work.
• You are data-driven and analytical, using insights to make informed decisions and optimizations.
• You have a sharp attention to detail.
• Excellent interpersonal skills and the ability to work effectively and collaborate.
• You have a good sense of humor and ability to have fun.

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