Step into the world of SRTX (
srtxlabs.com) – where technology innovation meets textiles like never before! Proudly standing as a beacon of accountability, certified as a B Corp, SRTX is best known for its first technology, Sheertex. Sheertex is a knit made from one of the world’s strongest polymers which makes it tough and durable. Named one of TIME’s Best Inventions, our customers get up to 50 more wears from our tights than average tights, meaning fewer disposable tights end up in landfills.Our team is what sets us apart! We are a group of 250+ dedicated problem-solvers, driven by a common goal: making a real impact on the textile industry and the environment.
Our factory and office share our headquarters, which helps drive cross-departmental collaboration and innovation. Every team member has the opportunity to leave a direct and lasting impact as we strive to become the leading company in better textiles.The Director of eCommerce will be instrumental in shaping the strategic landscape of our online presence and operations to meet the evolving demands of the digital marketplace. Reporting directly to the VP of eCommerce, this individual will be tasked with designing and implementing innovative eCommerce strategies to drive measurable improvements across our key performance indicators and further our business objectives.Collaborating with key stakeholders, including the Performance Marketing Lead and eCommerce Specialist, the Director of eCommerce will leverage expert knowledge and a comprehensive toolkit to enhance platform performance, optimize marketing efforts, and ensure sustainable growth.
Additionally, this role involves providing vital insights and strategic guidance to senior leadership, including the VP of eCommerce, to support informed decision-making and strategic alignments.Join us as we revolutionize textiles and shape a brighter future together!
The role of the Director, E-commerce:
- Develop and execute robust eCommerce strategies that align with our company's objectives and drive significant growth in our online presence.
- Collaborate with the Performance Marketing Lead and eCommerce Specialist to implement cohesive and impactful marketing campaigns across major digital platforms.
- Utilize deep expertise in Shopify, Klaviyo, VWO, Sanity.io, and Attentive to help optimize our eCommerce site and personalize customer interactions (CRO).
- Analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our eCommerce strategy.
- Help Manage and allocate eight-figure digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
- Provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
- Foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
- Engage with senior executives, including the CEO and other VPs, to align eCommerce strategies with overall business goals and secure buy-in for strategic initiatives.
- Support the company's commitment to social and environmental responsibility by integrating sustainable practices into strategic initiatives and daily operations, reflecting our dedication to achieving Net Zero carbon emissions and full Circularity within the set timeline.
- Serve as a key strategic advisor, providing actionable insights and recommendations to optimize operational efficiency and support the company's continued growth and scalability.
Qualifications for the role:
- Minimum of 10 years of experience in eCommerce, particularly in a DTC or B2C environment.
- Proven expertise in managing and optimizing eCommerce platforms, with a mastery of Shopify.
- In-depth knowledge of eCommerce strategies, including funnel optimization and direct marketing.
- Proficient in using advanced tools like Klaviyo, Attentive, Looker Studio, VWO, Sanity.io, etc.
- A strong analytical mindset and experience with data-driven decision making.
- Comfortable deploying and managing 8-figure digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
- Hands-on approach with a readiness to act as an individual contributor when necessary, including during evenings and weekends, ensuring agility and responsiveness in all aspects of eCommerce operations.
Personal Attributes:
- Resilient and adaptable, capable of thriving in a hyper-growth (startup) environment.
- Strong collaborative skills and a team-oriented approach, with mentorship skills to junior team members.
- Excellent interpersonal and communication skills, capable of working effectively with multiple departments and executives.
- Continuous Improvement: challenge existing processes to leverage data and systems deliver better outcomes (i.e. faster, more accurate etc.)
- Integrity and Trust: stating it like it is and being humble enough to admit mistakes
- Action Oriented: identifying and addressing opportunities ahead of requests
What we offer:
- RRSP matching contribution
- Birthday day off
- Sheertex tights gift
- Employee perks program
- Parental leave
- PPE allowance
- Paid time off & sick leave
- Health & dental benefit insurance
- Access to Telemedicine services (Dialogue)
- Donation matching & volunteer time off
- Commute perks with Opus & Cie & bike program
- Learning & career growth opportunities
- Snacks, coffee, and a collaborative work environment!
We are excited to welcome a dynamic individual to join our team and contribute to our mission. If you possess the skills and experience outlined above, and thrive in a fast paced, ever changing environment, we encourage you to apply. Together, let's innovate, grow, and make a meaningful impact. Join us in shaping the future of SRTX!
Want to learn more about SRTX?
Check out our career site for more information! https://www.srtxlabs.com/careers/careers#LI-KC1Apply for this job
