Step into the world of SRTX (
srtxlabs.com) – where technology innovation meets textiles like never before! Proudly standing as a beacon of accountability, certified as a B Corp, SRTX is best known for its first technology, Sheertex. Sheertex is a knit made from one of the world’s strongest polymers which makes it tough and durable. Named one of TIME’s Best Inventions, our customers get up to 50 more wears from our tights than average tights, meaning fewer disposable tights end up in landfills.Our team is what sets us apart! We are a group of 250+ dedicated problem-solvers, driven by a common goal: making a real impact on the textile industry and the environment.
Our factory and office share our headquarters, which helps drive cross-departmental collaboration and innovation. Every team member has the opportunity to leave a direct and lasting impact as we strive to become the leading company in better textiles.The Director of eCommerce will be instrumental in shaping the strategic landscape of our online presence and operations to meet the evolving demands of the digital marketplace. Reporting directly to the VP of eCommerce, this individual will be tasked with designing and implementing innovative eCommerce strategies to drive measurable improvements across our key performance indicators and further our business objectives.Collaborating with key stakeholders, including the Performance Marketing Lead and eCommerce Specialist, the Director of eCommerce will leverage expert knowledge and a comprehensive toolkit to enhance platform performance, optimize marketing efforts, and ensure sustainable growth.
Additionally, this role involves providing vital insights and strategic guidance to senior leadership, including the VP of eCommerce, to support informed decision-making and strategic alignments.Join us as we revolutionize textiles and shape a brighter future together!
The role of the Director, E-commerce:
- Develop and execute robust eCommerce strategies that align with our company's objectives and drive significant growth in our online presence.
- Collaborate with the Performance Marketing Lead and eCommerce Specialist to implement cohesive and impactful marketing campaigns across major digital platforms.
- Utilize deep expertise in Shopify, Klaviyo, VWO, Sanity.io, and Attentive to help optimize our eCommerce site and personalize customer interactions (CRO).
- Analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our eCommerce strategy.
- Help Manage and allocate eight-figure digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
- Provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
- Foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
- Engage with senior executives, including the CEO and other VPs, to align eCommerce strategies with overall business goals and secure buy-in for strategic initiatives.
- Support the company's commitment to social and environmental responsibility by integrating sustainable practices into strategic initiatives and daily operations, reflecting our dedication to achieving Net Zero carbon emissions and full Circularity within the set timeline.
- Serve as a key strategic advisor, providing actionable insights and recommendations to optimize operational efficiency and support the company's continued growth and scalability.
Qualifications for the role:
- Minimum of 10 years of experience in eCommerce, particularly in a DTC or B2C environment.
- Proven expertise in managing and optimizing eCommerce platforms, with a mastery of Shopify.
- In-depth knowledge of eCommerce strategies, including funnel optimization and direct marketing.
- Proficient in using advanced tools like Klaviyo, Attentive, Looker Studio, VWO, Sanity.io, etc.
- A strong analytical mindset and experience with data-driven decision making.
- Comfortable deploying and managing 8-figure digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
- Hands-on approach with a readiness to act as an individual contributor when necessary, including during evenings and weekends, ensuring agility and responsiveness in all aspects of eCommerce operations.
Personal Attributes:
- Resilient and adaptable, capable of thriving in a hyper-growth (startup) environment.
- Strong collaborative skills and a team-oriented approach, with mentorship skills to junior team members.
- Excellent interpersonal and communication skills, capable of working effectively with multiple departments and executives.
- Continuous Improvement: challenge existing processes to leverage data and systems deliver better outcomes (i.e. faster, more accurate etc.)
- Integrity and Trust: stating it like it is and being humble enough to admit mistakes
- Action Oriented: identifying and addressing opportunities ahead of requests
What we offer:
- RRSP matching contribution
- Birthday day off
- Sheertex tights gift
- Employee perks program
- Parental leave
- PPE allowance
- Paid time off & sick leave
- Health & dental benefit insurance
- Access to Telemedicine services (Dialogue)
- Donation matching & volunteer time off
- Commute perks with Opus & Cie & bike program
- Learning & career growth opportunities
- Snacks, coffee, and a collaborative work environment!
We are excited to welcome a dynamic individual to join our team and contribute to our mission. If you possess the skills and experience outlined above, and thrive in a fast paced, ever changing environment, we encourage you to apply. Together, let's innovate, grow, and make a meaningful impact. Join us in shaping the future of SRTX!
Want to learn more about SRTX?
Check out our career site for more information! https://www.srtxlabs.com/careers/careers#LI-KC1Apply for this job
Life at Sheertex
Thrive Here & What We Value1. SRTX est un symbole de responsabilité, certifiée B Corp | 2. Nommée l'une des meilleures inventions du magazine TIME | 3. Nous sommes un groupe de plus de 250 personnes dévouées à la résolution de problèmes, animées par un objectif commun : avoir un impact réel sur l'industrie textile et l'environnement. | 4. Chaque membre de l'équipe a la possibilité d'avoir un impact direct et durable, alors que nous nous efforçons de devenir l'entreprise principale en matière de textiles de meilleure qualité.</s> | 1. Innovationdriven culture that values creativity and continuous learning | 2. Emphasis on sustainability and environmental responsibility | 3. Collaborative and supportive team environment | 4. Opportunities for career growth and professional development | 5. Competitive compensation package with benefits such as health insurance, dental coverage, paid time off, and a generous retirement plan.</s> | 1. Innovative and technologydriven company culture | 4. Opportunities for career growth and development | 5. Competitive compensation package, including health insurance, dental coverage, and paid time off</s> | 1. Fastpaced, ever-changing environment | 2. Crossdepartmental collaboration and innovation | 3. Making a real impact on the textile industry and the environment | 4. Opportunity for every team member to leave a direct and lasting impact | 5. Certified as a B Corp</s> | SRTX est un employeur qui souscrit au principe de l'égalité des chances et se consacre à la diversité et à l'intégration au sein de son personnel. | Nous nous réjouissons de vous accueillir et de soutenir vos aspirations professionnelles.</s> | SRTX is a company that values innovation and technology, as well as responsibility towards the environment. They are known for their first technology, Sheertex, which is made from one of the most resistant polymers in the world, making it robust and durable. SRTX is also certified B Corp, OEKOTEX, ISO, and Blue Sign, ensuring that they prioritize sustainability and environmental responsibility. The company culture encourages collaboration and innovation between departments, with each member having the opportunity to make a direct and lasting impact on the environment. They offer competitive benefits such as paid time off, health insurance, dental insurance, and access to télémédecine services. SRTX also values learning and growth opportunities for their employees.</s> | Dedicated problem-solvers, driven by a common goal: making a real impact on the textile industry and the environment | Cross-departmental collaboration and innovation | Opportunity to leave a direct and lasting impact as we strive to become the leading company in better textiles.</s> | Collaborative work environment | Learning & career growth opportunities | Commute perks with Opus & Cie & bike program | Employee perks program | Birthday day off | PPE allowance | Paid time off & sick leave | Health & dental benefit insurance | Access to Telemedicine services (Dialogue) | Donation matching & volunteer time off</s> | 1. Innovative Technology | 2. B Corp Certification | 3. Sheertex Technology | 4. Collaborative Environment | 5. Impact on Textile Industry and Environment.</s> | SRTX is best known for its first technology, Sheertex, a knit made from one of the world's strongest polymers which has disrupted hosiery through impossibly strong pantyhose. | We’re a highly motivated team of over 180 creative problem solvers. | Our team members are driven by our commitment to making an impact on the industry and on the environment.</s> | SRTX is committed to making a real impact on the textile industry and the environment. | The team is made up of dedicated problem-solvers who are driven by a common goal. | The factory and office share headquarters, which helps drive cross-departmental collaboration and innovation. | Every team member has the opportunity to leave a direct and lasting impact as SRTX strives to become the leading company in better textiles. | RRSP matching contribution | Birthday day off & Sheertex tights gift | Parental leave & PPE allowance | Snacks, coffee, and a collaborative work environment!</s> | Collaborative team culture that encourages creativity and innovation | Opportunity to leave a direct and lasting impact on the textile industry and the environment | Donor correspondence and volunteer leave | Travel benefits with Opus & Cie & bicycle | Learning and career development opportunities</s> | Snacks, coffee, and employee perks program | Commute perks with Opus & Cie & bike program</s> | Nous partageons notre siège social, ce qui favorise la collaboration et l'innovation entre les départements | Nous sommes fier d'être un symbole de responsabilité</s> | 1. SRTX is committed to achieving sustainability beyond the environment. | 2. They offer an equitable wage and promote creativity and growth for their employees. | 3. The factory and office share headquarters, allowing constant collaboration and innovation that can be implemented immediately. | 4. They encourage their employees to learn quickly, have autonomy, and leave a direct and lasting impact on the company as they strive to become the leading brand in hosiery.</s> | Accountability certified as a B Corp | Innovative technology meets textiles like never before | Dedicated problem-solvers driven by a common goal of making a real impact on the textile industry and the environment | RRSP matching contribution, birthday day off & Sheertex tights gift, employee perks program, parental leave & PPE allowance, paid time off & sick leave, health & dental benefit insurance, access to Telemedicine services (Dialogue), donation matching & volunteer time off, commute perks with Opus & Cie & bike program, learning & career growth opportunities, snacks, coffee, and a collaborative work environment!</s> | Learning & career growth opportunities</s> | Cross-departmental collaboration and innovation encouraged through shared headquarters | Opportunity to leave a direct and lasting impact as part of a high-performing team | Learning & career growth opportunities available</s> | SRTX is a B Corp certified company that values innovation, sustainability, and quality. They prioritize the wellbeing of their employees and encourage collaboration and innovation between departments. The company culture emphasizes the importance of taking care of the environment and producing high-quality textiles.</s> | Fostering a culture of sustainability and continuous improvement. | Cross-departmental collaboration and innovation.</s> | SRTX is a group of 250+ dedicated problem-solvers, driven by a common goal: making a real impact on the textile industry and the environment. | Our factory and office share our headquarters, which helps drive cross-departmental collaboration and innovation. | Every team member has the opportunity to leave a direct and lasting impact as we strive to become the leading company in better textiles. | SRTX is best known for its first technology, Sheertex. Sheertex is a knit made from one of the world’s strongest polymers which makes it tough and durable. Named one of TIME’s Best Inventions, our customers get up to 50 more wears from our tights than average tights, meaning fewer disposable tights end up in landfills. | SRTX is proud to stand as a beacon of accountability, certified as a B Corp.</s> | 1. SRTX is a beacon of accountability, certified as a B Corp. | 2. SRTX is best known for its first technology, Sheertex. | 3. SRTX is committed to making a real impact on the textile industry and the environment. | 4. Every team member has the opportunity to leave a direct and lasting impact as we strive to become the leading company in better textiles. | 5. Our factory and office share our headquarters, which helps drive crossdepartmental collaboration and innovation.</s> | 1. Emphasis on sustainability and environmental responsibility. | 2. Commitment to fair wages for employees. | 3. Encouragement of creativity and growth within the company. | 4. Collaborative and innovative work environment. | 5. Opportunities for career advancement.</s> | 1. Innovative technology meets textile industry | 2. B Corp certified for responsible business practices | 3. Emphasis on environmental sustainability and quality textiles | 5. Opportunities for career growth and development</s> | 1. Collaborative environment between departments | 2. Emphasis on making a real impact on the textile industry and environment | 3. Opportunities for direct and durable impact | 4. Focus on becoming the leading company in terms of quality textiles | 5. Innovative and constantly evolving work environment</s> | 1. Innovative and dynamic environment | 2. Emphasis on sustainability and reducing environmental impact | 3. Collaborative and supportive team culture | 5. Recognition of individual contributions and achievements.</s> | 1. Accountability and responsibility towards the environment | 3. Opportunity for direct impact on textile industry and environment | 4. Commute perks with Opus & Cie & bike | 5. Learning & career growth opportunities | 6. Employee perks program, parental leave, PPE allowance, paid time off & sick leave, RRSP matching contribution, birthday day off, Sheertex tights gift, donation matching & volunteer time off</s> | Nous sommes fiers d'être un exemple de responsabilité, certifié en tant que B Corp, et de mener la charge vers un avenir plus durable dans l'industrie de la mode. | Notre mission est claire : être le leader de l'évolution mondiale vers une mode responsable. En ne se contentant pas de suivre les normes, mais en les établissant nous-mêmes.</s> | Employee-Centric Culture | Commute Perks and PPE Allowance | Birthday Day Off and Sheertex Tights Gift | 1. Innovative and fastpaced environment | 4. Opportunities for growth and development within the company | 2. Innovation | 3. Collaboration | 4. Impact on the Textile Industry and Environment | 5. Learning & Career Growth Opportunities</s> | Dedicated team of over 250 problem-solvers | Collaborative environment between factory and office | Opportunity for direct impact on the textile industry and the environment | Named one of TIME's Best Inventions</s> | 1. Innovationdriven environment | 3. Opportunity for direct impact on the textile industry and the environment | 4. Paid time off & sick leave | 5. Health & dental benefit insurance | 6. Online employee perks program | 7. Parental topup Program | 8. Donation matching | 9. Fully paid Opus & Cie Bike and Safety Gear allowance | 10. Learning & career growth opportunities</s> | 1. B Corp certification | 2. Sheertex technology innovation | 3. Impact réel sur l'industrie textile et l'environnement | 4. Collaboration entre les départements | 5. Possibilité d'avoir un impact direct et durable | 6. Contribution équivalente à un REER | 7. Programme de supplément parental | 8. Opus & Cie entièrement payé | 9. Allocation de vélo et d'équipement de sécurité | 10. Opportunités d'apprentissage et de développement de carrière</s> | Emphasis on innovation and continuous learning | Strong focus on sustainability and environmental responsibility | Flexible working hours and remote work options available | Recognition of employee contributions through rewards and benefits programs</s> | SRTX is committed to achieving Net Zero carbon emissions and full Circularity within the next several years. | SRTX requires all employees to act ethically, transparently, and responsibly.</s> | 1. SRTX is a B Corp certified company that values sustainability and environmental responsibility. | 2. The company has a strong commitment to reducing carbon emissions and achieving circularity in the next few years. | 3. SRTX encourages employees to reflect their core values of social and environmental responsibility in their daily decisionmaking. | 4. The company offers competitive benefits such as paid time off, health insurance, dental insurance, and access to télémédecine services. | 5. SRTX is a fastpaced and constantly evolving environment that fosters growth and development for employees.</s> | SRTX's team is made up of 250+ dedicated problem-solvers who are driven by a common goal: making a real impact on the textile industry and the environment | RRSP matching contribution, birthday day off, Sheertex tights gift, employee perks program, parental leave, PPE allowance, paid time off & sick leave, health & dental benefit insurance, access to Telemedicine services (Dialogue), donation matching & volunteer time off, commute perks with Opus & Cie & bike program, learning & career growth opportunities, snacks, coffee, and a collaborative work environment!</s>
