Who we are:
Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America.
In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements.
Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. Open Farm is a 10-year-old company, with an annual sales growth exceeding 60 per cent over the last three years and found in over 8,000 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. We are looking for a Brand Manager to help support category growth. In this role, youwill analyzeour product positioning across category and leverage consumer insights, to help shape and communicate our mission and product attributes in support of our go-to-market strategies. This role will play a vital part in supporting brand understanding at the point of purchase as well supporting plan development across product categories. You will collaborate with cross-functional teams to bring opportunities to life and ultimately drive growth. Reporting to the Senior Director of Brand Marketing, the ideal candidate is creative, possess a strong strategic mind and has experience implementing targeted marketing campaigns that drive impact and category results.
Note
: This is a hybrid opportunity. We are accepting applicants within Ontario, Canada.
How you’ll make an impact: (If this looks enticing, click “Apply!)
- Strategy: Develop and implement product category strategies and plans to achieve short-term and long-term business goals. Ensure strategies are aligned with overall marketing department and companyobjectives.
- Deep Category Understanding:Supportcategory overviews, understanding opportunity, gap to target and competitor activities to inform positioning and strategies.
- Brand Development:Support the development and evolution of elements across touchpoints includingmessaging and point-of-sale. Ensure consistency across all brand touchpoints.
- Cross-Functional Collaboration: Work closely with other departments (e.g., Sales, Innovation, Creative) to ensure brand initiatives are integrated and executed effectively.
- Budget Management:Support development of brand’s marketing budget. Track expenses and ensure cost-effective allocation of resources.
- Customer Engagement: Develop strategies to enhance consumer and customer engagement and loyalty.
Qualifications:
- Education:Bachelor’s degree in marketing, Business, or a related field
- Experience: Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role.
- Skills:
- Analyze category positioning and understand consumer insights
- Translate brand elements into plans to support go-to-market strategies
- Proven ability to manage marketing campaigns and projects.
- Excellent communication and interpersonal skills.
- Lead creative development to motivate the target audience to “take action”
- Proficiency in data analysis and performance metrics.
- Measure and report performance of marketing campaigns, and assess ROI and KPIs
- Creative thinking with a strategic mindset.
- Strong organizational and time-management skills
We’re excited about you because:
- You have 3+ years of work experience in brand marketing
- Strategic Thinking: Ability to develop and implement effective brand strategies that align with company goals.
- Proficiency in conducting category growth and analyzing consumer trends to inform brand strategy.
- Strong creative skills to develop compelling messaging and product campaigns.
- Excellent verbal and written communication skills to effectively convey brand messages and collaborate with internal and external stakeholders.
- Ability to manage multiple projects simultaneously, ensuring timely and successful execution.
- Proficiency in using data to measure and evaluate brand performance and making data-driven decisions.
- Possesses a sense of urgency; is self-motivated and detail-minded
- An ability to work independently and part of a team
- Highly motivated and driven, with strong interpersonal skills
- Curious and driven to ask questions for deeper understanding
- Love pets! Bonus points if you have a furry best friend.
What We Offer:
- Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.- Join a dynamic and supportive work environment with a team of dedicated, high–performing professionals.- Market-competitive compensation.-In addition to your PTO, we offer company wide wellness days and personal days to support your wellbeing-Volunteer days to give back to our community- Comprehensive healthcare coverage and Competitive 401k and RRSP plans with company match.- Great office culture (with lot's of adorable pets!) where your pet interrupting video calls or in-person meeting is a norm!- Discounted food for your furry family friends!
Our Values
We Raise the Bar | We Dream Big | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed| We Are One TeamOpen Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact karen@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs. Apply for this job
