StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
We are looking for an experienced leader to join our team as VP of Product Marketing. Reporting to the CMO, this will be a new role in StackAdapt’s growing marketing organization to lead StackAdapt’s Product Marketing team. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform. You will be responsible for building, developing, and managing a world-class team of marketers.StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing
- Drive global product marketing strategy, collaborating with product, revenue, marketing and executive teams to create successful go to market motions.
- Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
- Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
- Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem
- Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
- Enable revenue teams and advertising technology teams with the assets, tools and resources to win every opportunity we engage with.
- Educate the industry and internal revenue teams on StackAdapt’s unique value and how we win at scale.
- Educate revenue, product management, marketing teams and strategic partnerships about the competitive landscape and competitor offerings.
- Own and and scale the StackAdapt Academy, our online platform for educating and upleveling industry professionals
- Partner with CMO and executive leadership to build the category and expand into adjacent markets
- Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
- Nurture and leverage relationships with industry relationships and thought leaders to evangelize our brand.
- Define team’s strategy, budget, hiring and OKR’s to build and measure team results.
- Grow successful customer reference and customer advisory board programs
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
- Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt
- Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
- Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
What you bring to the table
- Proven marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture
- At least 10 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture
- Confident in scaling go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets
- Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, and marketing automation solutions.
- Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:Ad Age Best Places to Work 2024G2 Top Software and Top Marketing and Advertising Product for 2024Campaign’s Best Places to Work 2023 for the UK2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising#LI-RemoteApply for this job
Life at StackAdapt
Thrive Here & What We Value1. RemoteFirst Company | 2. Open to Candidates Located Anywhere in France | 3. Competitive Salary + Lucrative Commission Scheme | 4. Private Medical Insurance Cover | 5. Autoenrolment into the company pension scheme | 6. Work from Home Reimbursements | 7. Coverage and Support of Personal Development Initiatives (conferences, courses, etc) | 8. An Awesome Parental Leave Policy | 9. Friendly, Welcoming, and Supportive Culture | 10. Social and Team Events (virtually!)</s> | 1. Remote First company | 2. Open to candidates located anywhere in North America open to working EST for this position. | 3. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 4. Friendly, welcoming, and supportive culture. | 5. Robust training and onboarding program. | 6. Coverage and support of personal development initiatives (conferences, courses, etc). | 7. Access to StackAdapt programmatic courses and certifications to support continuous learning. | 8. Mentorship opportunities with industry leaders. | 9. Awesome parental leave policy. | 10. Full benefits from day one of employment. | 11. Work from home reimbursements. | 12. Optional global WeWork membership for those who want a change from their home office.</s> | 1. Competitive salary | 2. RRSP matching | 3. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 4. Access to a comprehensive mental health care platform | 5. Work from home reimbursements | 6. Optional global WeWork membership for those who want a change from their home office | 7. Robust training and onboarding program | 8. Coverage and support of personal development initiatives (conferences, courses, etc) | 9. Access to StackAdapt programmatic courses and certifications to support continuous learning | 10. Mentorship opportunities with industry leaders | 11. An awesome parental leave policy | 12. A friendly, welcoming, and supportive culture | 13. Our social and team events!</s> | 2. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 3. Highly competitive salary | 4. Comprehensive mental health care platform | 10. Awesome parental leave policy</s> | 1. Competitive Salary and Commission Scheme | 2. Private Medical Insurance Cover | 3. AutoEnrolment into the Company Pension Scheme | 4. Work from Home Reimbursements | 5. Coverage and Support of Personal Development Initiatives (Conferences, Courses, Etc) | 6. An Awesome Parental Leave Policy | 7. Friendly, Welcoming, and Supportive Culture | 8. Take Part in Our Walk and Wander Policy, Which Allows You to Work From Anywhere Worldwide.</s> | 1. Diverse and inclusive team | 2. Supportive workplace | 3. High performing campaigns | 4. Awardwinning customer service | 5. Innovation</s> | 1. Diverse and inclusive team culture | 2. High performing campaigns | 3. Awardwinning customer service | 4. Innovation | 5. Competitive salary, private medical insurance cover, work from home reimbursements, parental leave policy, personal development initiatives</s> | 1. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 2. Awardwinning customer service and innovation. | 3. Recognized for their supportive workplace.</s> | 1. Recognized for our diverse and supportive workplace, high performing campaigns, awardwinning customer service, and innovation. | 2. Ad Age Best Places to Work 2024 | 3. G2 Top Software and Top Marketing and Advertising Product for 2024 | 4. Campaign’s Best Places to Work 2023 for the UK | 5. 2024 Best Workplaces for Women and in Canada by Great Place to Work® | 6. #1 DSP on G2 and leader in a number of categories including CrossChannel Advertising</s> | 2. Recognized for our diverse and supportive workplace, high performing campaigns, awardwinning customer service, and innovation. | 3. Awarded: Ad Age Best Places to Work 2024, G2 Top Software and Top Marketing and Advertising Product for 2024, Campaign’s Best Places to Work 2023 for the UK, 2024 Best Workplaces for Women in Canada by Great Place to Work® | 4. #1 DSP on G2 and leader in a number of categories including CrossChannel Advertising. | 5. Remote First company open to candidates located anywhere in North America for this position.</s> | 2. Open to candidates located anywhere in North America for this position | 4. Highly competitive salary | 5. RRSP/401K matching | 6. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 7. Access to a comprehensive mental health care platform | 8. Work from home reimbursements | 9. Optional global WeWork membership for those who want a change from their home office | 10. Robust training and onboarding program | 11. Coverage and support of personal development initiatives (conferences, courses, etc) | 12. Access to StackAdapt programmatic courses and certifications to support continuous learning | 13. An awesome parental leave policy | 14. Friendly, welcoming, and supportive culture | 15. Social and team events!</s> | 2. Highly competitive salary + commission structure | 3. RRSP matching | 4. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 5. Access to a comprehensive mental health care platform | 7. Optional global WeWork membership for those who want a change from their home office | 8. Robust training and onboarding program | 9. Coverage and support of personal development initiatives (conferences, courses, etc) | 10. Access to StackAdapt programmatic courses and certifications to support continuous learning | 12. Friendly, welcoming, and supportive culture | 13. Social and team events!</s> | 3. Recognized for our supportive workplace and high performing campaigns.</s> | 1. Highly competitive salary + commission structure | 2. RRSP/401K matching | 10. An awesome parental leave policy | 11. A friendly, welcoming, and supportive culture</s> | 2. Collaborative, hardworking individuals trying to make a dent in the universe | 6. Competitive salary + equity | 7. RRSP matching | 8. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 9. Access to a comprehensive mental health care platform | 10. Work from home reimbursements | 11. Optional global WeWork membership for those who want a change from their home office | 12. Robust training and onboarding program | 13. Coverage and support of personal development initiatives (conferences, courses, etc) | 14. Access to StackAdapt programmatic courses and certifications to support continuous learning | 15. Mentorship opportunities with industry leaders | 16. Awesome parental leave policy | 17. Friendly, welcoming, and supportive culture | 18. Social and team events</s> | 14. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe | 15. Highly competitive salary | 16. RRSP/401K matching | 17. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 18. Access to a comprehensive mental health care platform | 19. Work from home reimbursements | 20. Optional global WeWork membership for those who want a change from their home office | 21. Robust training and onboarding program | 22. Coverage and support of personal development initiatives (conferences, courses, etc) | 23. Access to StackAdapt programmatic courses and certifications to support continuous learning | 24. Awesome parental leave policy | 25. Friendly, welcoming, and supportive culture | 26. Social and team events!</s> | Work-from-home reimbursements | Coverage and support of personal development initiatives (conferences, courses, etc.) | 3. RRSP/401K matching | 4. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 12. Friendly, welcoming, and supportive culture</s> | 2. Collaborative and Hardworking Individuals | 2. Collaborative and ResultsOriented Environment Built to Win | 3. Competitive Salary, Bonus, and Commission Structure | 10. Take Part in Our Walk and Wander Policy and Work Anywhere in the World</s> | 5. Optional global WeWork membership for those who want a change from their home office | 6. Robust training and onboarding program | 8. Access to StackAdapt programmatic courses and certifications to support continuous learning | 9. An awesome parental leave policy | 10. A friendly, welcoming, and supportive culture | 11. Social and team events</s> | 1. Innovative, imaginative, and creative hub of innovation | 2. Fastest growing companies in Canada and ranks 6th in Deloitte's Technology Fast 50 ranking and 23rd in Fast 500 in North America | 3. Realtime advertising bidding system handles over 3,000,000 requests per second and stores several terabytes of data every day. | 4. Technologies include Go, Ruby on Rails, Aerospike, Redis, Elasticsearch, Kafka, RocksDB, Redshift, ScyllaDB, GraphQL and others.</s> | 16. Highly competitive salary | 17. RRSP/401K matching | 18. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 19. Access to a comprehensive mental health care platform | 20. Workfrom-home reimbursements | 21. Optional global WeWork membership for those who want a change from their home office | 22. Robust training and onboarding program | 23. Coverage and support of personal development initiatives (conferences, courses, etc) | 24. Access to StackAdapt programmatic courses and certifications to support continuous learning | 25. An awesome parental leave policy | 26. A friendly, welcoming, and supportive culture | 27. Our social and team events!</s> | 16. An awesome parental leave policy | 2. Collaborative and crossfunctional work environment | 3. Dedicated career paths to help employees succeed | 5. Comprehensive Mental Health Care Platform</s> | 2. Open to candidates located anywhere in the US for this position. | 4. Awardwinning customer service and innovation. | 5. Access to comprehensive mental health care platform.</s> | 2. Collaborative Environment | 2. Comprehensive Mental Health Care Platform | 3. Full Benefits from Day One of Employment | 10. Friendly, Welcoming, and Supportive Culture</s> | 9. Our social and team events (virtually!)</s> | 12. Our social and team events!</s> | 2. Open to Candidates Located Anywhere in London | 2. Competitive salary | 3. Private Medical Insurance cover | 4. Autoenrollment into the company pension scheme | 7. An awesome parental leave policy | 8. Friendly, welcoming, and supportive culture | 9. Take part in our Walk and Wander policy, which allows you to work from anywhere worldwide. | 3. Supportive workplace | 4. High performing campaigns | 5. Awardwinning customer service | 6. Innovation</s> | 11. Awesome parental leave policy | 13. Social and team events</s> | 5. Workfrom-home reimbursements | 5. Optional Global WeWork Membership for those who want a change from their home office. | 8. Access to StackAdapt Programmatic Courses and Certifications to support continuous learning. | 10. Friendly, Welcoming, and Supportive Culture.</s> | 3. 401K matching | 6. Workfrom-home reimbursements | 2. Prioritizing candidates located in Chicago, Dallas, Austin, Minneapolis, and Michigan for this role | 3. Highly competitive salary + commission structure | 4. 401K matching | 5. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 6. Access to a comprehensive mental health care platform | 7. Work from home reimbursements | 8. Optional global WeWork membership for those who want a change from their home office | 9. Robust training and onboarding program | 10. Coverage and support of personal development initiatives (conferences, courses, etc) | 11. Access to StackAdapt programmatic courses and certifications to support continuous learning | 12. An awesome parental leave policy | 13. A friendly, welcoming, and supportive culture | 14. Social and team events!</s> | 2. Collaborative, hardworking individuals trying to make a dent in the universe. | 6. Innovation.</s> | 2. 401K matching | 3. Three weeks vacation + three personal care days + one Culture & Belief day + birthdays off | 1. StackAdapt is a Remote First company | 2. We are open to candidates located anywhere in North America for this position. | 3. We've been recognized for our diverse and supportive workplace, high performing campaigns, awardwinning customer service, and innovation. | 4. We've been awarded: Ad Age Best Places to Work 2024, G2 Top Software and Top Marketing and Advertising Product for 2024, Campaign’s Best Places to Work 2023 for the UK, 2024 Best Workplaces for Women and in Canada by Great Place to Work® | 5. #1 DSP on G2 and leader in a number of categories including CrossChannel Advertising.</s> | 11. Awesome Parental Leave Policy</s> | 2. Open to candidates located in Singapore for this position. | 3. Competitive salary + commission structure | 4. CPF contributions | 5. Work anywhere in the world for up to 90 days per year | 6. 20 days of paid vacation + 1 Culture & Belief day + birthdays off | 8. Private Health Insurance coverage | 10. Optional global WeWork membership for those who want a change from their home office. | 2. Access to comprehensive mental health care platform | 3. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 8. StackAdapt programmatic courses and certifications to support continuous learning | 2. Open to candidates located anywhere in North America. | 6. Access to StackAdapt programmatic courses and certifications to support continuous learning. | 7. Mentorship opportunities with industry leaders. | 8. Awesome parental leave policy. | 9. Full benefits from day one of employment. | 10. Work from home reimbursements. | 11. Optional global WeWork membership for those who want a change from their home office.</s> | 4. Robust training and onboarding program | 7. Awesome parental leave policy | 9. Social and team events</s> | 1. Competitive salary + equity | 1. StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada or the USA for this position. | 2. We've been recognized for our diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 3. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt.</s> | 4. Collaborative, hardworking individuals trying to make a dent in the universe | 5. Supportive workplace</s> | 2. Competitive salary + bonus CPF contributions | 3. Work anywhere in the world for up to 90 days per year | 4. 20 days of paid vacation + 1 Culture & Belief day + birthdays off | 6. Private Health Insurance coverage | 11. Our social and team events!</s> | 15. Competitive salary | 16. Private Medical Insurance cover | 17. Autoenrolment into the company pension scheme | 18. Work from home reimbursements | 19. Coverage and support of personal development initiatives (conferences, courses, etc) | 20. An awesome parental leave policy | 21. Take part in our Walk and Wander policy, which allows you to work from anywhere worldwide.</s> | 1. StackAdapt is a Remote First company, open to candidates located anywhere in North America for this position. | 2. High competitive salary | 7. Optional global WeWork membership for those who want a change from their home office. | 12. A friendly, welcoming, and supportive culture.</s> | Remote-first company | Open to candidates located anywhere in Canada for this position | 3. Innovation.</s> | 2. CPF contributions | 4. Competitive salary + equity | 5. RRSP matching | 13. Mentorship opportunities with industry leaders | 14. Awesome parental leave policy | 15. Friendly, welcoming, and supportive culture | 16. Social and team events!</s> | 3. Comprehensive mental health care platform | 4. Workfrom-home reimbursements | 9. Mentorship opportunities with industry leaders | 11. Friendly, welcoming, and supportive culture | 12. Social and team events</s> | 2. Collaborative and Supportive Workplace | 12. Social and team events!</s> | 2. Prioritizing candidates located in Toronto for this role | 1. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 2. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. | 3. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.</s>
