Who we are:
Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America.
In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements.
Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. As the Director of Ecommerce, you will be responsible for developing and implementing a comprehensive strategy to drive Open Farm’s direct-to-consumer business. This includes overseeing and hands-on work in conversion rate optimization, merchandising, retention/subscription services, and CRM. You will lead a team of product managers, website admins, and retention and CRM specialists, while collaborating closely with cross-functional teams including creative, innovation, marketing, and customer experience. This role is crucial in ensuring that our digital products align with business objectives, meet the needs of pet parents, and drive overall growth for the brand.
Key Responsibilities:
- Digital Product Management: Lead a team of web product managers to develop and deliver a product roadmap for our Shopify platform, aligned with the company’s overall business goals and objectives.
- Conversion Rate Optimization: Lead initiatives to enhance the website experience, CRM, and overall customer journey to drive business growth.
- Subscriptions/Retention: Grow the subscription business on openfarmpet.com and optimize overall retention funnel.
- Merchandising & Operations: Collaborate closely with the Operations team to manage DTC inventory, promotions, and optimize digital merchandising on the website.
- Analytics & Data-Driven Decision Making: Utilize existing resources and the current tech stack for data analysis to drive key decisions. Explore additional analytic tools as needed and available.
- Team Leadership: Lead, mentor, and manage the Digital Team, providing guidance to drive high performance and professional growth. Foster a collaborative and results-oriented team culture.
- Stakeholder Management: Engage with key stakeholders, including executives, customers, and internal teams, to gather insights, prioritize needs, and ensure alignment with business objectives.
- Cross-Functional Collaboration: Work closely with creative, innovation, marketing, and other departments to ensure successful product development, promotions, and go-to-market execution. Facilitate communication and collaboration across teams.
- Budget and Resource Management: Manage team budgets, allocate resources effectively, and track expenditures to ensure projects are delivered within budget constraints.
Qualifications:
- Experience: 6+ years of experience in senior leadership or managing eCommerce P&L, with a proven track record of leading a successful eCommerce team. Managing a subscription business is preferred but not required.
- Customer Focus: A deep understanding of customer psychology and how to leverage it to drive conversions while providing exceptional service to pet parents.
- Leadership Skills: Demonstrated experience in leading and mentoring teams, with strong interpersonal and communication skills.
- Strategic Thinking: Ability to develop and execute strategic product plans and make data-driven decisions to achieve business objectives.
- Analytical Skills: Strong analytical and problem-solving skills, with experience using data and metrics to drive decision-making and product improvements.
- Collaboration: Excellent collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
What We Offer:
- Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.- Join a dynamic and supportive work environment with a team of dedicated, high–performing professionals.- Market-competitive compensation.-In addition to your PTO, we offer company wide wellness days and personal days to support your wellbeing-Volunteer days to give back to our community- Comprehensive healthcare coverage and Competitive 401k and RRSP plans with company match.- Great office culture (with lot's of adorable pets!) where your pet interrupting video calls or in-person meeting is a norm!- Discounted food for your furry family friends!
Our Values
We Raise the Bar | We Dream Big | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed| We Are One TeamOpen Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact karen@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs. Apply for this job
