Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
Knix is looking for an Associate Creative Director, Performance Marketing to lead a team of digital performance creatives and drive efficient user growth. You will collaborate closely with our paid media teams, conceptualizing, executing, and iterating on ad creative that converts. As a leader within the creative team, you will ensure that campaigns help to build, evolve, and reinforce the Knix brand across North America and the world.
The Opportunity
- Lead the internal performance creative team (i.e. writers, designers, video editors and photographers), and contribute to each campaign.
- Develop a deep understanding of consumer target’s mindsets, attitudes, and behaviours to inform strong creative development.
- Understand media channel objectives and goals to ensure optimal ad performance.
- Measure effectiveness of advertising & develop optimizations strategies for improving performance by channel.
- Partner with the creative, integrated marketing, acquisition, retention, and e-commerce teams to develop inspiring, strategic, and effective communications briefs.
- Ability to influence and get buy-in for your ideas with leadership and cross-functional teams across the organization.
- Inspire, challenge, and motivate the team to develop consumer marketing communication.
- Develop processes to ensure cross-functional collaboration & intra-marketing team success.
- Lead the planning, organizing, and management of resources to successful completion.
Qualifications
- 8+ years of agency and/or client-side consumer marketing experience.
- Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
- Passionate and obsessed with performance marketing.
- Proficient understanding of performance marketing channels & user acquisition KPIs.
- A growth mindset with a healthy mix of imagination and business acumen.
- Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want.
- Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives
- Bachelor’s Degree in Marketing, Business or similar
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community.
We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.Apply for this job
