StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
We are looking for an experienced leader to join our team as Director of Field Marketing & ABM. Reporting to the CMO, this will be a new role in StackAdapt’s growing marketing organization to lead the strategy and execution of high-impact field marketing initiatives and ABM campaigns, directly supporting the company’s revenue growth goals. This individual will be responsible for building scalable go-to-market (GTM) strategies, collaborating closely with the revenue teams (Core sales, enterprise, and strategic partnerships) to drive pipeline growth and conversion.
The Director will also oversee the events marketing team and be accountable for ambitious revenue targets tied to marketing initiatives. The ideal candidate brings prior leadership experience in ad tech, enterprise marketing, channel marketing, and ABM, with a deep understanding of how to drive results in a fast-paced, high-growth environment.StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing:
- Field Marketing Strategy & Execution:
- Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns.
- Collaborate with the sales and channel teams to execute joint GTM campaigns, leveraging field activities to support pipeline creation and deal acceleration.
- Oversee the events marketing team to ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals.
- Account-Based Marketing (ABM):
- Own and lead the ABM strategy, working closely with sales and marketing to identify and target key enterprise accounts.
- Design, execute, and optimize multi-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey.
- Utilize data and insights to continuously refine ABM tactics to increase pipeline growth, revenue, and target account penetration.
- Go-to-Market Leadership:
- Collaborate with cross-functional teams (Core Sales, Enterprise, Strategic Partnerships, Growth and product Marketing) to define GTM plans and ensure tight alignment on goals and execution.
- Develop scalable GTM motions that maximize pipeline generation, deal velocity, and revenue growth.
- Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships.
- Revenue & Performance Ownership:
- Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth.
- Set and manage KPIs related to field marketing and ABM efforts, reporting regularly on campaign performance, ROI, and revenue impact.
- Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in strategy.
- Leadership & Team Development:
- Lead and mentor the events marketing team, ensuring that all events and field marketing activities are strategically aligned with broader company goals.
- Foster a high-performance culture within the team, driving collaboration and accountability.
- Champion a data-driven and metrics-focused approach to marketing, ensuring that decisions are informed by data, insights and performance tracking.
What you'll bring to the table:
- Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 5 years in a leadership position.
- Proven experience in ad tech with a strong understanding of B2B mid-market and enterprise sales and buying behaviors.
- Experience leading and scaling go-to-market strategies that directly impact revenue growth.
- Strong background in event marketing and managing large-scale events and field campaigns.
- Demonstrated ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results.
- Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimizations.
- Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team.
- Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:Ad Age Best Places to Work 2024G2 Top Software and Top Marketing and Advertising Product for 2024Campaign’s Best Places to Work 2023 for the UK2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising#LI-RemoteApply for this job
Life at StackAdapt
Thrive Here & What We Value1. RemoteFirst Company | 2. Open to Candidates Located Anywhere in France | 3. Competitive Salary + Lucrative Commission Scheme | 4. Private Medical Insurance Cover | 5. Autoenrolment into the company pension scheme | 6. Work from Home Reimbursements | 7. Coverage and Support of Personal Development Initiatives (conferences, courses, etc) | 8. An Awesome Parental Leave Policy | 9. Friendly, Welcoming, and Supportive Culture | 10. Social and Team Events (virtually!)</s> | 1. Remote First company | 2. Open to candidates located anywhere in North America open to working EST for this position. | 3. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 4. Friendly, welcoming, and supportive culture. | 5. Robust training and onboarding program. | 6. Coverage and support of personal development initiatives (conferences, courses, etc). | 7. Access to StackAdapt programmatic courses and certifications to support continuous learning. | 8. Mentorship opportunities with industry leaders. | 9. Awesome parental leave policy. | 10. Full benefits from day one of employment. | 11. Work from home reimbursements. | 12. Optional global WeWork membership for those who want a change from their home office.</s> | 1. Competitive salary | 2. RRSP matching | 3. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 4. Access to a comprehensive mental health care platform | 5. Work from home reimbursements | 6. Optional global WeWork membership for those who want a change from their home office | 7. Robust training and onboarding program | 8. Coverage and support of personal development initiatives (conferences, courses, etc) | 9. Access to StackAdapt programmatic courses and certifications to support continuous learning | 10. Mentorship opportunities with industry leaders | 11. An awesome parental leave policy | 12. A friendly, welcoming, and supportive culture | 13. Our social and team events!</s> | 2. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 3. Highly competitive salary | 4. Comprehensive mental health care platform | 10. Awesome parental leave policy</s> | 1. Competitive Salary and Commission Scheme | 2. Private Medical Insurance Cover | 3. AutoEnrolment into the Company Pension Scheme | 4. Work from Home Reimbursements | 5. Coverage and Support of Personal Development Initiatives (Conferences, Courses, Etc) | 6. An Awesome Parental Leave Policy | 7. Friendly, Welcoming, and Supportive Culture | 8. Take Part in Our Walk and Wander Policy, Which Allows You to Work From Anywhere Worldwide.</s> | 1. Diverse and inclusive team | 2. Supportive workplace | 3. High performing campaigns | 4. Awardwinning customer service | 5. Innovation</s> | 1. Diverse and inclusive team culture | 2. High performing campaigns | 3. Awardwinning customer service | 4. Innovation | 5. Competitive salary, private medical insurance cover, work from home reimbursements, parental leave policy, personal development initiatives</s> | 1. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 2. Awardwinning customer service and innovation. | 3. Recognized for their supportive workplace.</s> | 1. Recognized for our diverse and supportive workplace, high performing campaigns, awardwinning customer service, and innovation. | 2. Ad Age Best Places to Work 2024 | 3. G2 Top Software and Top Marketing and Advertising Product for 2024 | 4. Campaign’s Best Places to Work 2023 for the UK | 5. 2024 Best Workplaces for Women and in Canada by Great Place to Work® | 6. #1 DSP on G2 and leader in a number of categories including CrossChannel Advertising</s> | 2. Recognized for our diverse and supportive workplace, high performing campaigns, awardwinning customer service, and innovation. | 3. Awarded: Ad Age Best Places to Work 2024, G2 Top Software and Top Marketing and Advertising Product for 2024, Campaign’s Best Places to Work 2023 for the UK, 2024 Best Workplaces for Women in Canada by Great Place to Work® | 4. #1 DSP on G2 and leader in a number of categories including CrossChannel Advertising. | 5. Remote First company open to candidates located anywhere in North America for this position.</s> | 2. Open to candidates located anywhere in North America for this position | 4. Highly competitive salary | 5. RRSP/401K matching | 6. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 7. Access to a comprehensive mental health care platform | 8. Work from home reimbursements | 9. Optional global WeWork membership for those who want a change from their home office | 10. Robust training and onboarding program | 11. Coverage and support of personal development initiatives (conferences, courses, etc) | 12. Access to StackAdapt programmatic courses and certifications to support continuous learning | 13. An awesome parental leave policy | 14. Friendly, welcoming, and supportive culture | 15. Social and team events!</s> | 2. Highly competitive salary + commission structure | 3. RRSP matching | 4. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 5. Access to a comprehensive mental health care platform | 7. Optional global WeWork membership for those who want a change from their home office | 8. Robust training and onboarding program | 9. Coverage and support of personal development initiatives (conferences, courses, etc) | 10. Access to StackAdapt programmatic courses and certifications to support continuous learning | 12. Friendly, welcoming, and supportive culture | 13. Social and team events!</s> | 3. Recognized for our supportive workplace and high performing campaigns.</s> | 1. Highly competitive salary + commission structure | 2. RRSP/401K matching | 10. An awesome parental leave policy | 11. A friendly, welcoming, and supportive culture</s> | 2. Collaborative, hardworking individuals trying to make a dent in the universe | 6. Competitive salary + equity | 7. RRSP matching | 8. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 9. Access to a comprehensive mental health care platform | 10. Work from home reimbursements | 11. Optional global WeWork membership for those who want a change from their home office | 12. Robust training and onboarding program | 13. Coverage and support of personal development initiatives (conferences, courses, etc) | 14. Access to StackAdapt programmatic courses and certifications to support continuous learning | 15. Mentorship opportunities with industry leaders | 16. Awesome parental leave policy | 17. Friendly, welcoming, and supportive culture | 18. Social and team events</s> | 14. Diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe | 15. Highly competitive salary | 16. RRSP/401K matching | 17. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 18. Access to a comprehensive mental health care platform | 19. Work from home reimbursements | 20. Optional global WeWork membership for those who want a change from their home office | 21. Robust training and onboarding program | 22. Coverage and support of personal development initiatives (conferences, courses, etc) | 23. Access to StackAdapt programmatic courses and certifications to support continuous learning | 24. Awesome parental leave policy | 25. Friendly, welcoming, and supportive culture | 26. Social and team events!</s> | Work-from-home reimbursements | Coverage and support of personal development initiatives (conferences, courses, etc.) | 3. RRSP/401K matching | 4. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 12. Friendly, welcoming, and supportive culture</s> | 2. Collaborative and Hardworking Individuals | 2. Collaborative and ResultsOriented Environment Built to Win | 3. Competitive Salary, Bonus, and Commission Structure | 10. Take Part in Our Walk and Wander Policy and Work Anywhere in the World</s> | 5. Optional global WeWork membership for those who want a change from their home office | 6. Robust training and onboarding program | 8. Access to StackAdapt programmatic courses and certifications to support continuous learning | 9. An awesome parental leave policy | 10. A friendly, welcoming, and supportive culture | 11. Social and team events</s> | 1. Innovative, imaginative, and creative hub of innovation | 2. Fastest growing companies in Canada and ranks 6th in Deloitte's Technology Fast 50 ranking and 23rd in Fast 500 in North America | 3. Realtime advertising bidding system handles over 3,000,000 requests per second and stores several terabytes of data every day. | 4. Technologies include Go, Ruby on Rails, Aerospike, Redis, Elasticsearch, Kafka, RocksDB, Redshift, ScyllaDB, GraphQL and others.</s> | 16. Highly competitive salary | 17. RRSP/401K matching | 18. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 19. Access to a comprehensive mental health care platform | 20. Workfrom-home reimbursements | 21. Optional global WeWork membership for those who want a change from their home office | 22. Robust training and onboarding program | 23. Coverage and support of personal development initiatives (conferences, courses, etc) | 24. Access to StackAdapt programmatic courses and certifications to support continuous learning | 25. An awesome parental leave policy | 26. A friendly, welcoming, and supportive culture | 27. Our social and team events!</s> | 16. An awesome parental leave policy | 2. Collaborative and crossfunctional work environment | 3. Dedicated career paths to help employees succeed | 5. Comprehensive Mental Health Care Platform</s> | 2. Open to candidates located anywhere in the US for this position. | 4. Awardwinning customer service and innovation. | 5. Access to comprehensive mental health care platform.</s> | 2. Collaborative Environment | 2. Comprehensive Mental Health Care Platform | 3. Full Benefits from Day One of Employment | 10. Friendly, Welcoming, and Supportive Culture</s> | 9. Our social and team events (virtually!)</s> | 12. Our social and team events!</s> | 2. Open to Candidates Located Anywhere in London | 2. Competitive salary | 3. Private Medical Insurance cover | 4. Autoenrollment into the company pension scheme | 7. An awesome parental leave policy | 8. Friendly, welcoming, and supportive culture | 9. Take part in our Walk and Wander policy, which allows you to work from anywhere worldwide. | 3. Supportive workplace | 4. High performing campaigns | 5. Awardwinning customer service | 6. Innovation</s> | 11. Awesome parental leave policy | 13. Social and team events</s> | 5. Workfrom-home reimbursements | 5. Optional Global WeWork Membership for those who want a change from their home office. | 8. Access to StackAdapt Programmatic Courses and Certifications to support continuous learning. | 10. Friendly, Welcoming, and Supportive Culture.</s> | 3. 401K matching | 6. Workfrom-home reimbursements | 2. Prioritizing candidates located in Chicago, Dallas, Austin, Minneapolis, and Michigan for this role | 3. Highly competitive salary + commission structure | 4. 401K matching | 5. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 6. Access to a comprehensive mental health care platform | 7. Work from home reimbursements | 8. Optional global WeWork membership for those who want a change from their home office | 9. Robust training and onboarding program | 10. Coverage and support of personal development initiatives (conferences, courses, etc) | 11. Access to StackAdapt programmatic courses and certifications to support continuous learning | 12. An awesome parental leave policy | 13. A friendly, welcoming, and supportive culture | 14. Social and team events!</s> | 2. Collaborative, hardworking individuals trying to make a dent in the universe. | 6. Innovation.</s> | 2. 401K matching | 3. Three weeks vacation + three personal care days + one Culture & Belief day + birthdays off | 1. StackAdapt is a Remote First company | 2. We are open to candidates located anywhere in North America for this position. | 3. We've been recognized for our diverse and supportive workplace, high performing campaigns, awardwinning customer service, and innovation. | 4. We've been awarded: Ad Age Best Places to Work 2024, G2 Top Software and Top Marketing and Advertising Product for 2024, Campaign’s Best Places to Work 2023 for the UK, 2024 Best Workplaces for Women and in Canada by Great Place to Work® | 5. #1 DSP on G2 and leader in a number of categories including CrossChannel Advertising.</s> | 11. Awesome Parental Leave Policy</s> | 2. Open to candidates located in Singapore for this position. | 3. Competitive salary + commission structure | 4. CPF contributions | 5. Work anywhere in the world for up to 90 days per year | 6. 20 days of paid vacation + 1 Culture & Belief day + birthdays off | 8. Private Health Insurance coverage | 10. Optional global WeWork membership for those who want a change from their home office. | 2. Access to comprehensive mental health care platform | 3. 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off | 8. StackAdapt programmatic courses and certifications to support continuous learning | 2. Open to candidates located anywhere in North America. | 6. Access to StackAdapt programmatic courses and certifications to support continuous learning. | 7. Mentorship opportunities with industry leaders. | 8. Awesome parental leave policy. | 9. Full benefits from day one of employment. | 10. Work from home reimbursements. | 11. Optional global WeWork membership for those who want a change from their home office.</s> | 4. Robust training and onboarding program | 7. Awesome parental leave policy | 9. Social and team events</s> | 1. Competitive salary + equity | 1. StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada or the USA for this position. | 2. We've been recognized for our diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 3. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt.</s> | 4. Collaborative, hardworking individuals trying to make a dent in the universe | 5. Supportive workplace</s> | 2. Competitive salary + bonus CPF contributions | 3. Work anywhere in the world for up to 90 days per year | 4. 20 days of paid vacation + 1 Culture & Belief day + birthdays off | 6. Private Health Insurance coverage | 11. Our social and team events!</s> | 15. Competitive salary | 16. Private Medical Insurance cover | 17. Autoenrolment into the company pension scheme | 18. Work from home reimbursements | 19. Coverage and support of personal development initiatives (conferences, courses, etc) | 20. An awesome parental leave policy | 21. Take part in our Walk and Wander policy, which allows you to work from anywhere worldwide.</s> | 1. StackAdapt is a Remote First company, open to candidates located anywhere in North America for this position. | 2. High competitive salary | 7. Optional global WeWork membership for those who want a change from their home office. | 12. A friendly, welcoming, and supportive culture.</s> | Remote-first company | Open to candidates located anywhere in Canada for this position | 3. Innovation.</s> | 2. CPF contributions | 4. Competitive salary + equity | 5. RRSP matching | 13. Mentorship opportunities with industry leaders | 14. Awesome parental leave policy | 15. Friendly, welcoming, and supportive culture | 16. Social and team events!</s> | 3. Comprehensive mental health care platform | 4. Workfrom-home reimbursements | 9. Mentorship opportunities with industry leaders | 11. Friendly, welcoming, and supportive culture | 12. Social and team events</s> | 2. Collaborative and Supportive Workplace | 12. Social and team events!</s> | 2. Prioritizing candidates located in Toronto for this role | 1. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. | 2. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. | 3. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.</s>
