Who We Are:
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way. A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA.
We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
As the Director of Digital Marketing, you’ll be at the forefront of our digital strategy, taking the lead on brand initiatives that align with our growth goals. In this hands-on role, you'll leverage your expertise in performance and growth marketing to enhance engagement across all channels. You will take charge of analyzing data to guide strategic decisions and to design and execute impactful digital marketing campaigns. This position allows you to blend strategic leadership with active involvement in daily marketing tasks, utilizing your analytical skills and creative thinking to deliver outstanding results.
What You’ll Do:
- Steer the strategic direction of the company’s digital marketing initiatives, including SEO, email marketing, social media, and content marketing, to effectively drive lead generation.
- Design and implement comprehensive digital marketing campaigns aimed at boosting engagement, generating leads, and increasing conversions.
- Oversee brand positioning and messaging, ensuring a compelling and cohesive visual identity across all digital platforms.
- Lead and mentor a talented team, fostering an environment of collaboration and innovation to produce high-quality results and promote professional growth.
- Articulate the brand vision and strategy to stakeholders, ensuring alignment and buy-in throughout the organization.
- Leverage analytics tools to assess campaign performance, making data-driven adjustments to optimize strategies and meet marketing objectives.
- Collaborate with cross-functional teams to develop effective go-to-market strategies for both new and existing education abroad programs.
- Stay abreast of industry trends, competitor movements, and emerging technologies to identify opportunities for growth and innovation.
What Makes a Great Candidate:
- Bachelor’s degree in Marketing, Business Administration, or a related field is preferred
- 6+ years of progressive experience in marketing roles, emphasizing digital marketing expertise
- Experience with both B2B and B2C marketing channels is essential; familiarity with B2B2C models is a plus
- A proven track record of successfully leading and managing high-performing teams
- Deep understanding of digital marketing channels, tools, and best practices to drive results
- Proficiency in marketing automation platforms and analytics tools, (e.g. HubSpot, Salesforce Marketing Cloud, Google Analytics)
- A talent for empowering team members by fostering a culture that encourages autonomy, creativity, and thoughtful decision-making
- A demonstrated ability to approach challenges with creativity and innovation
- A proactive mindset that thrives in fast-paced environments, skilled in managing multiple projects and tackling challenges with enthusiasm and strategic problem-solving
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Salary Range: $135,000-$155,000
Why CEA CAPA?
- Fresh Fruit Wednesdays, a dedicated Wellness room, ergonomic options, and more to support your well-being.
- Access to Talkspace, providing unlimited messaging for mental health support
- Up to 8 hours of paid volunteer time in addition to PTO
- Healthy snacks and a coffee bar available in the office
- 12 paid holidays to help you recharge
- Evolving growth opportunities
- Benefits coverage for domestic partners
- Pet insurance available for your furry family members
- Employee discounts at over 35 vendors, including Apple, T-Mobile, Walt Disney World, HelloFresh, and more!
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
135000.00 To 155000.00 (USD) Annually
