Marketing Strategist

Responsibilities:

• Develop custom online marketing strategies for clients that drive new leads through multiple channels.
• Communicate with clients on a regular basis via email, phone and video conferencing.
• Manage clients' marketing budgets in an effective and efficient manner.
• Track project costs and time in order to meet budget.
• Develop and manage a detailed project schedule and work plan and put together monthly reports on results and progress.
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress.
• Utilize industry best practices, techniques, and standards.
• Measure project performance to identify areas for improvement.
• Maintain a positive attitude and bring value to our company culture.
• Continuously learn and strive to be self-sufficient in managing clients.

Qualifications and Skills:

• Minimum 2 years experience with SEO project management.
• Experience working with the WordPress CMS platform, basic HTML knowledge & ability.
• Proven track record of successfully managing SEO campaigns to increase organic trafficand leads from clients’ websites while staying within a predefined budget. Applicantsmust be ready & willing to discuss.
• Experience analyzing SEO campaigns with Google Analytics and Search Console tomake effective changes & explain the impacts of the campaign to the end client.
• Effective communication skills with multiple people involved in search marketingcampaigns from development, and ads managers through the end client to effectivelycommunicate campaign progress & keep initiatives on track.
• Deep understanding of SEO tactics, on-site and offsite, technical, industry-bestpractices, current & past industry trends, as well as black hat tactics to avoid.
• Solid understanding & experience with using keyword research to direct effectivelycontent development efforts and adjust existing content, URL, title, metas, headings, etc.with the ability to explain and justify efforts to the client.
• Writing: Ability to write effective titles, headings, meta descriptions, etc. and makeadjustments to content (onsite and off) for effective keyword usage, flow & calls toaction. Solid grammar, spelling vocabulary & editing skills.
• Self-motivated, self-starter with the ability to figure things out & research solutions toproblems on your own.
• Familiar with using third-party tools like Ahrefs, Screaming Frog, Bright Local, etc. forcampaign analysis & adjustments.
• Ability to perform technical site, content and competitor audits to apply findings forongoing refinement of search progress.
• Effective client communication skills, ability to upsell products and services whendeemed beneficial.
• Excellent verbal and written communication with reporting & discussing campaignsprogress/needs with clients.
• Ability to discuss and demonstrate effective link acquisition strategies and recognizequality/effective links vs. potentially harmful, ineffective links acquisition strategies.

Physical/Mental Requirements for the Job:

• Prolonged periods of sitting
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel

Benefits:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Eligibility for Variable Pay increase based on your clients’ budgets.
• Some flexibility in working hours of the day once track record has been proven. 50000.00 To 60000.00 (USD) Annually