Sr. Growth Marketing Manager - New Products
About EarnIn:
As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway.
We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.
Position Summary:
We are seeking a Senior Growth Marketing Manager with a strong focus on Paid Search channels (SEM), including Google Paid Search and UAC, Apple Search Ads (ASA), and Performance Max campaigns with visibility into social, display, and video. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills.
You will be part of the Growth Marketing team—a collaborative group of marketers working to expand EarnIn’s community.The US base salary range for this full-time position is$162,000 - $198,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position with the expectation of working from our offices in Palo Alto 2 times per week.
What You'll Do:
- Lead new product growth strategy: Develop and execute growth marketing initiatives to drive user acquisition and ensure new products, like Early Pay, scale effectively and sustainably.
- Manage multi-channel campaigns: Develop, launch, and optimize campaigns across Paid Social, Search, and other Digital channels along with offline channels, maximizing reach and impact to drive product adoption.
- Collaborate cross-functionally: Work closely with Product, Analytics, and Creative teams to ensure alignment of marketing efforts with product goals, delivering impactful results.
- Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving growth.
- Plan and manage campaigns: Oversee campaign execution, budgets, and growth experiments in collaboration with cross-functional teams, including Product and Data teams, to meet efficiency and conversion targets.
What We're Looking For:
- 7+ years of experience in growth marketing, preferably with experience in scaling new products with a strong emphasis on mobile acquisition.
- Strong expertise in executing and optimizing campaigns across Paid Social, Search, and Digital channels.
- Proven track record of driving user acquisition and engagement in a fast-paced environment.
- Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail.
- Strong analytical skills with the ability to interpret data and make informed decisions to improve performance.
- Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
- Experience with Affiliate and Offline marketing channels is a plus.
- Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners.
- Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes.
- A genuine interest in helping build a financial system that works for everyone.
Preferred Background:
- BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields.
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws.
EarnIn is an E-Verify participant. EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.
