About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication.
You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location:
Remote-first
Benefits:
Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As a
Principal Content Manager, User Experience
at Airalo, your role involves close collaboration with the User Experience, Brand, and Regional divisions. You'll apply best practices to scale blog and social content, implementing SEO and ASO strategies. Your responsibilities extend to developing and monitoring various content channels, utilizing analytic tracking tools. Your strategic mindset will be crucial in identifying opportunities to enhance Airalo's brand awareness, boost conversion rates, and improve organic visibility across channels.
You’ll support the shaping of a compelling content strategy that resonates and drives impactful results.You'll collaborate with multiple Regional Content Managers, spearheading the outsourcing of content translations across a wide range of markets. Your responsibility will extend to overseeing the seamless rollout of multiple languages. As the key driver, you'll take ownership of the entire content process for all assigned countries / languages, guiding it from the creative stage through testing and reporting. Your role is integral to ensuring a robust and effective content strategy, with a direct impact on stakeholders and the successful expansion of our global presence.
Responsibilities include but aren't limited to
- Collaborate directly with the Director of Growth, User Experience to develop content strategies, operating procedures, and standards aligning with Airalo's objectives.
- Maintain an editorial calendar in coordination with the Global and Regional teams.
- Work with Airalo Growth divisions to publish and modify blogs and other content, ensuring optimized styles and layouts.
- Optimize content for SEO and ASO, aligning with search engine and app store optimization goals.
- Analyze website traffic and user engagement metrics, providing recommendations and establishing Global benchmarks, goals and KPIs
- Collaborate with cross-functional teams to ensure content aligns with business objectives, brand identity, and user requirements.
- Manage content distribution across online channels and social media platforms, enhancing volumes of Organic traffic.
- Stay updated on company-wide developments, generating new ideas and utilizing multimedia for rich content to position Airalo as a thought leader.
- Steer voice and tone standards documentation with Brand team, ensuring all content is the right mix of engaging, informative and entertaining.
Must Haves:
- Bachelor’s degree with 9+ years of demonstrated success in Content, SEO, and ASO within the realm of a large B2C and B2B2C audience
- Proven experience in managing content across diverse markets, overseeing multiple languages, with effective outsourcing strategies
- Experience in creating multimedia content, including blog, podcast, social, and video production
- Exceptional expertise in SEO and ASO channel management, encompassing best practicesStrong grasp of web/mobile app campaign measurement and attribution
- Proficiency in keyword research with excellent analytical skills, including experience in crafting app descriptions and titles using researched keywords to enhance performance
- Proven ability to implement comprehensive operational procedures and standards to drive organizational objectives effectively.
- Analytical mindset with the ability to spot patterns and trends using the latest app analytics tools, including experience with analytics tools and/or other market research tools, e.g., SEMrush, Ahrefs.
- Proficient in using AI-driven tools to optimize content creation, distribution, and performance through automated insights and recommendations.
- Fluency in English, with impeccable verbal and written communication skills
Nice to haves:
- Understanding of UX copywriting and technical content
- Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets
- Experience working on international brands
- Experience working on cross-functional teams in an agile environment
- Experience in the travel industry
- Knowledge of eSIM and GSMA-related technologies and services
- Proficiency in multiple languages is a big asset, including but not limited to French, Arabic, Spanish, Mandarin or other.
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.Apply for this job
