Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.
We’re looking for a Retention Marketing Lifecycle Strategist to help us build and nurture relationships with customers and subscribers by creating meaningful touchpoints and experiences. You will manage the strategy behind any triggered/transactional emails, recurring campaigns, drip series, and custom lifecycle flows. This role reports to the VP, Growth Marketing, and will oversee cross-channel nurturing campaigns from end to end, from creating new personalized email flows to testing, QAing, executing, and analyzing performance.
You’ll collaborate with cross-functional teams in order to support cross-channel initiatives that meet higher-level business goals. Additionally, you will manage SMS marketing communications, Club Membership emails, on-site promos and retention initiatives, marketing automation, and loyalty programs.
You will:
- Own and maintain the marketing calendar across our brands, ensuring key initiatives are slotted and rolled out across all owned channels in alignment with marketing goals.
- Develop, execute, and optimize day-to-day email and SMS campaigns across our brands with the goal of driving incremental revenue.
- Create dynamic and personalized journeys across a variety of lifecycle stages, ranging from cart abandonment to disengaged customers using both automated, multi-stage, and one-off communications.
- Develop and refine loyalty and rewards strategies to drive repeat purchases, increase customer engagement, and boost lifetime value (LTV).
- Gather and analyze both quantitative and qualitative customer feedback to continuously improve user satisfaction, loyalty, and LTV.
- Optimize website content, structure, and technical elements for SEO while monitoring and enhancing the brand’s online reputation across customer reviews and search engines.
- Track performance and communicate key learnings, actionable insights, and recommended iterations and next steps on key retention initiatives.
- Partner with Product, Merchandising, Design, and Customer Experience teams on cross-functional campaigns and to promote products and features across multiple channels and touchpoints, from SMS to on-site to in-shipment.
- Continually optimize KPIs through ongoing experimentation, segmentation, and personalization.
- Own special projects as needed.
- Work from our NYC office 3x a week in a hybrid model.
The ideal candidate:
- Has 4-6+ years of experience in an email marketing, CRM, marketing automation, or customer lifecycle role
- Has experience reviewing behavioral reports and building email campaigns/workflows to drive behavior.
- Possesses a strong knowledge of best practices for email, creative, segmentation, personalization, dynamic content, and building customer journey series.
- Has hands-on experience with working in an ESP (we use Sailthru and Klaviyo) and creating automated/triggered programs.
- Shows strong analytical abilities and a high aptitude for testing, experimentation, and analyses.
- Has a working knowledge of HTML.
- Has outstanding attention to detail and ability to find the smallest issue or edge case in multi-part, cross-channel communications.
- Has stellar project management and organization skills, able to thrive in a fast-paced environment and work well with other teams.
- Takes a positive, scrappy approach to work that is proactive, independent and results-driven - you’ll be starting from scratch and building in many areas.
Bonus points for:
- Experience working with e-commerce and subscription services.
- Familiarity with programming languages.
Compensation, Benefits, and Perks:
- Starting base salary range of $70,000 to $90,000 per year
- Company equity
- Opportunity for annual bonus
- Unlimited vacation time
- Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
- 401k with nonelective company contribution of 3%
- $250 per month home office allowance
- Up to $500 per year learning allowance
- Paid parental leave
- Flexible schedule
- Up to $500 annual 1:1 donation match
- A free Bespoke Post box each month, plus additional discounts
- Regular team learning, social, and wellness events
$70,000 - $90,000 a yearApply for this job
