The Role
The Director, Brand Marketing will be responsible for defining, developing, and executing Wpromote’s overall brand positioning and strategy. As a strategic leader and key member of the marketing team, you will drive the agency’s differentiated story in the market, value proposition, and messaging, ensuring it resonates with target audiences and aligns with business objectives. You will conduct market research and collaborate directly with business unit leaders to define unique positioning for our service offerings (including proprietary media, strategy, creative, and channel approaches) to bring them to market.
You’ll combine that work with creative thinking and strategy to bring Wpromote to life through integrated brand campaigns that stand out from the competition, supercharge brand awareness, elevate our brand share of voice (SOV), and solidify Wpromote's reputation as a market leader. The Director, Brand Marketing will report to the VP, Content & Communications based in Los AngelesAt Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below.
As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.We offer:-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more!The anticipated annual salary for this role will range from $110,000 - $145,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorshipImportant Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses.
If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.#LI-JL#LI-Remote
You Will Be
- Developing powerful brand narratives and refining the Wpromote brand strategy, including value proposition, positioning, and messaging, to differentiate the agency in a competitive market.
- Creating and executing high-impact, multi-channel brand awareness campaigns that increase Wpromote's visibility and drive growth in brand share of voice (SOV) across key markets.
- Working directly with business unit leaders to build unique narratives and incorporate new offerings and trends into brand positioning and campaigns, including go-to-market and sales materials.
- Collaborating with creative, content, and digital teams to produce engaging brand assets that combine best-in-class written and visual storytelling, including digital content, thought leadership, videos, and social media.
- Leveraging data and market research to understand audience behavior, trends, and competitive positioning to inform and continue to evolve Wpromote’s brand strategy and service offerings.
- Overseeing brand consistency across all touchpoints, ensuring that all internal and external communications align with the brand guidelines and strategy.
- Establishing and tracking key performance indicators (KPIs) for brand performance, analyzing results, and adjusting strategies to achieve brand goals.
- Identifying and managing strategic partnerships, sponsorships, and collaborations to amplify the Wpromote brand.
- Mentoring and inspiring a cross-functional team of marketing professionals by fostering a culture of creativity, collaboration, and innovation.
You Must Have
- 5-7+ years of experience in B2B brand marketing or a similar role, with a focus on digital marketing and brand strategy
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or equivalent experience preferred)
- Proven track record of developing brand narratives and positioning and executing successful brand campaigns that drive awareness, engagement, and growth
- Experience leading collaboration with leadership to build specific go-to-market positioning
- Exceptional communication and storytelling skills, including strong writing abilities and a deep understanding of visual narrative
- Strong understanding of digital marketing channels, including social media, content marketing, SEO, and paid media
- Experience in managing and mentoring a team of marketing professionals
- Analytical mindset with the ability to leverage data and insights to make informed decisions
- Creative thinking and comfort working in a fast-paced, dynamic environment
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.Apply for this job
