The Role
At Pilot, we're all about startups. They're our bread and butter, and we're proud to be one ourselves. Now, we're ready to take our winning product to the broader SMB market. As the social media lead, you'll develop strategies to drive engagement with Pilot’s content, innovate new projects, set high standards for content marketing, and integrate efforts with marketing and paid media. You'll also maximize opportunities for earned and owned media.Success in this role means:
- Executing social media best practices, but knowing when to experiment and push beyond when an idea calls for it.
- Living at the intersection of media, creative, analytics, social, and content to create informative resource for startups and small business owners.
- Developing and executing Pilot’s influencer and executive thought leadership strategy.
- Our ICP stopping their scroll to learn from us and start to see Pilot as the #1 choice for their back-office needs.
Key Responsibilities
- Strategy Development: Craft and implement a holistic social media strategy aligned with our overall marketing and business goals. This includes channel selection, influencer and executive thought leadership strategy, and performance metrics.
- Content Creation and Curation: Create platform-specific social media content, manage editorial calendar, and test new features that drive engagement. This includes everything from snappy tweets and Instagram reels to long-form LinkedIn posts from Pilot’s experts.
- Brand Voice Development: Co-architect a distinctive brand voice and point-of-view on social media that resonates with our startup and SMB audience.
- Creator and Partner Relations: Develop and manage relationships with content creators, thought leaders, and ecosystem partners to expand our reach and credibility.
- Analytics and Reporting: Help define robust tracking and reporting systems to measure the effectiveness of our social media efforts. Use these insights to continuously refine our strategy.
- Cross-functional Collaboration: Work closely with other teams(Product Marketing, Content, Demand Gen, Sales, Partnerships, CFO Services) to ensure social media efforts are integrated with and supportive of broader marketing and business initiatives.
About You
- Have at least 7 years of experience in social media and a clear perspective on how to shake up B2B marketing.
- Can balance strategic vision and tactical execution, from setting channel strategy to getting in the weeds scheduling posts and doing influencer research.
- You're a master of 1-2 major social platforms and have a keen eye for which content works where.
- You're an excellent communicator and storyteller, able turn even the driest of topics into engaging social content.
- Understand content, and comms strategy in addition to social media channels.
- Thrive in a fast-paced startup, comfortable operating under ambiguity with high agency.
- Creative, curious, and can walk a mile in a business owner’s shoes.
Join us and help build a marketing machine that will scale Pilot to $100M ARR and beyond!
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.
Why Pilot?
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
The base pay range target for the role seniority described in this job description is $159,000 - $215,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.
