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Vice President of Sales, Mass Market and eCommerce

YubicoUnited StatesRemote
Meet 
Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps.

We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in  Stockholm, Sweden and Santa Clara, CA.  Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.At Yubico, we offer:Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite.

The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.The Role: We are looking for a highly experienced and strategic Vice President of Sales for Mass Market and eCommerce to lead our business growth initiatives.

The ideal candidate will be responsible for driving the overall mass market strategy, building and executing comprehensive eCommerce strategies, establishing key partnerships, and managing end-to-end online store operations. This leadership role demands a proactive, data-driven professional with global eCommerce expertise and the ability to foster cross-functional collaboration.

Tasks & Responsibilities:


  • Develop and implement dynamic eCommerce and mass market strategies to drive sales growth, increase customer engagement, and improve conversion rates.
  • Build a robust, programmatic approach to effectively penetrate the mass market.
  • Lead cross-functional teams, including Marketing, Sales, and IT, ensuring alignment with business goals.
  • Partner with Marketing to create and execute digital strategies that drive new customer acquisition, retention, and revenue growth.
  • Analyze sales performance, market trends, and consumer behaviors to inform business decisions and optimize sales strategies.
  • Oversee all aspects of online store operations, ensuring a seamless user experience, efficient payment processing, and smooth order fulfillment.
  • Collaborate with Product Teams to launch new offerings tailored for mass market appeal.
  • Stay ahead of industry trends and technological advancements to continuously evolve the eCommerce strategy.
  • Manage financial forecasting, budgeting, and reporting, while maximizing return on investment.
  • Spearhead global eCommerce and Mass Market initiatives with an understanding of worldwide markets and customer bases.
  • Lead B2B and B2B2C business strategies to expand reach and sales.

Basic Qualifications:


  • 15+ years of experience in eCommerce and Mass Market, with at least 8 years in a senior leadership role.
  • Proven experience in driving significant sales growth, improving customer engagement, and managing large-scale eCommerce operations.
  • Deep knowledge of mass market platforms, digital marketing strategies, and online sales tactics.
  • Strong leadership skills with the ability to inspire, lead, and manage cross-functional teams.
  • Exceptional analytical and data-driven decision-making capabilities.
  • Experience launching and managing global eCommerce programs across diverse markets.
  • Expertise in digital marketing effectiveness, ensuring maximum value and impact from marketing initiatives.

$360,000 - $400,000 a yearYubico offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work. This role has the annual  salary range of $180,000 to $200,000 plus $180,000 to $200,000 target compensation for a candidate located in the San Francisco Bay Area. For roles that are filled in other locations, the compensation range will be based on the data for local cost of labor provided by the Economic Research Institute. Final compensation is also based on a number of factors including, but not limited to,  job-related knowledge, skills, and experience.Our U.

S. benefits are designed for your overall well-being:Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.Wellness reimbursement. We provide you with $100 monthly reimbursement that you can use on your gym membership, a massage, or your favorite online fitness classes. Learning and development.

We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program. Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.Paid parental leave. We love welcoming new members to our YubiFamily! You will have 8 weeks paid 100% so you can take care of your new family. Commuter Benefits. If you need to commute to the office, we offer commuter benefits. Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone.

We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law.

We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes.

The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone.

If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements.

The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.  #LI-MA1#LI-RemoteApply for this job

Life at Yubico

Yubico sets new global standards for simple and secure access to computers, servers, and internet accounts. The company's core invention, the YubiKey, delivers strong hardware protection, with a simple touch, across any number of IT systems and online services.The YubiHSM, Yubico's ultra-portable hardware security module, protects sensitive data inside standard servers. Yubico is a leading contributor to the FIDO Universal 2nd Factor open authentication standard, and the company's technology is deployed and loved by 9 of the top 10 internet brands and by millions of users in 160 countries. Founded in 2007, Yubico is privately held, with offices in Sweden, UK, Germany, USA, Australia and Singapore.
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