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401(k) Onboarding Advocate

Gusto, Inc.Denver, Colorado, United States | Las Vegas, Nevada, United States | Orlando, Florida, United StatesOnsite

About Gusto


Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually.

Learn more about our Total Rewards philosophy. 

About the Role:


Our 401(k) automation program, which started in 2022 as a pilot, launched to all customers in 2024 and we need an Onboarding Advocate to support the demand. One of our best ways to serve employers  is to allow them to bring their existing 401(k) onto the Gusto Platform! As a member of the team, you will help scale this product experience at Gusto. You will be responsible for working with customers and their 401(k) provider to sync their 401(k) and Gusto accounts while providing a delightful experience.

You’ll put their minds at ease by guiding them through a complex process, providing timely information, and keeping all the moving parts running smoothly. Finally, you’ll be responsible for answering questions from all onboarded customers.

About the Team:


The 401k onboarding team is dedicated to enhancing the 401(k) journey for small business owners, their employees, and our 401(k) partners through innovative technology and exceptional service.

Here’s what you’ll do day-to-day:


You will guide admins through the 401(k) automation onboarding process, manage communications with 401(k) providers, and continue to serve as the admin’s advocate after their automation is live. You’ll create processes and craft resources which make the program more efficient and improve the customer experience, help identify and resolve unexpected bugs which pop up along the way, and inform the product and engineering teams on feature requests which create a better product. 

  • You’ll work daily in Salesforce and internal applications
  • Qualify interested customers to ensure they’re a good fit for the feature
  • Oversee the entire 401(k) onboarding process from start to finish, collaborating with 401(k) providers and an external software vendor
  • Provide expertise in 401(k) automation administration via written and verbal communication with Gusto customers
  • Work through queues of requests in Gmail and other technology platforms
  • Help scale our growing operations and improve our processes - find pain points and seek better ways for us to tackle the work
  • Collaborate with cross functional stakeholders on special projects to increase efficiency
  • If asked, host onboarding calls with interested customers and 401(k) providers
  • Troubleshoot and move blocked groups forward
  • Ensure all quality control steps are accurately followed in a timely manner

Here’s what we're looking for:


  • 1 year of client-facing experience - bonus points for exposure to 401(k) plans, payroll, or a start-up environment
  • Excellent written and oral communication skills
  • Flexibility to work collaboratively with cross-functional teams
  • Strong project management skills and attention to detail
  • Skilled in problem solving, dealing with ambiguity, and cross-team communication
  • Self-motivated and comfortable working collaboratively and autonomously - excited about striving toward individual metrics
  • Ability to work throughout seasonal peaks

The target level for this role is level 3 and our cash compensation range for thisrole is $21.63 to $27.40/hr in Denver, and $28.85 to $32.21/hr in San Francisco & New York. Remote locations will vary based on our geographical pay approach. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the level and amounts listed above.Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).

The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger.

If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.

Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-accommodations@gusto.com.Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Life at Gusto, Inc.

Gusto's mission is to create a world where work empowers a better life. By making complicated, impersonal business tasks simple and personal, Gusto is reimagining HR, payroll, and benefits for over 60,000 companies nationwide. Gusto has offices in San Francisco and Denver and the company's investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, as well as the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others. Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Thrive Here & What We Value* Collaborative and Inclusive Workplace (physical and virtual)* Total Rewards Philosophy* Commitment to Diversity and Equal Opportunity Employment* Flexible Work Arrangements (23 days per week in office, remote work options)* Providing Reasonable Accommodations for Qualified Individuals with Disabilities* Emphasis on Learning and First Principles Thinking* Commitment to Building a Diverse and Passionate Product Team* Cross-Organizational Leadership Role* Equal Opportunity Employer* Support for Small Businesses
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