What You Will Do
As Flashfood’s Director of Marketing, you’ll be trusted to propel our brand forward through its next phase of growth. We’ll look to you to deliver breakthrough creative, viral campaigns, unexpected moments of internet magic, and ultimately, business results. Working both as an individual contributor and a people leader, you’ll collaborate closely with our Brand Marketing Manager, Growth Marketer and Lifecycle Marketing Manager, and a roster of amazing vendors and freelancers. You’ll oversee all b2c and b2b marketing, from in-store to social and everywhere in between.
- Create and deliver innovative marketing plans that drive brand awareness and shopper acquisition
- Collaborate cross-functionally to develop market-specific approaches, working in lockstep with our regional managers
- Own the development of marketing assets and content across channels, producing sharp creative briefs that inspire internal and external creative partners
- Ensure all outgoing brand messages are cohesive and compelling across tactics such as in-store, web, performance marketing, organic social, etc. and aligned with objectives, channel, and audience
- Work closely with Communications, as well as other internal teams and external partners, to ensure flawless execution of integrated programs
- Build a results-driven culture through proactive analysis, leveraging self-service dashboards and briefing analysts on key units of work, to ensure continuous improvement across all marketing initiatives
What You Will Need
- Minimum of 7 years in consumer marketing, with specific experience in tech or grocery tech required
- Demonstrated experience in strategic and creative campaign development
- Understanding of b2b marketing best practices, including ABM
- Ability to negotiate contracts, manage budgets and manage projects through initiation to completion
- Deep understanding of strategy, planning, implementation, and idea generation
- Experience developing cross-channel campaigns, with specific experience building compelling in-store activations and bridging the gap between digital and in-store
- A strong network of industry contacts
- Ability to work collaboratively and cross-functionally, navigating ambiguity and delivering stakeholder alignment
- Undergraduate degree in Business, Marketing, Communications, or other relevant discipline (equivalent work experience will be considered)
- Bilingualism (French or Spanish) is a bonus
The requirements listed in job descriptions are guidelines, not hard and fast rules. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable and you are in the ballpark with the number of years of experience Flashfood is looking for, apply. Applying gives you the opportunity to be considered.Flashfood is an equal opportunity employer and is committed to providing an accessible recruitment process. Please advise should you need any accommodation throughout the recruitment process.
All your information will be treated confidentially.
